Responsibilities

• Develop and maintain a marketing communications plan aligned with division goals and product line strategies
• Identify target audiences and craft tailored messaging to build awareness and generate demand
• Define campaign objectives, timelines, and success metrics with key stakeholders
• Plan and execute multi-channel Service marketing campaigns spanning email, LinkedIn, webinars, and seminars
• Develop Service Division content for sales literature, SRT materials, and the Sales Playbook
• Partner with Product Specialist to ensure technical accuracy and product alignment
• Create release notes for new products and updates with Product Specialist
• Own and manage the Service SharePoint site, ensuring content is current, organized, and accessible
• Develop the Service marketing plan for new product launches in partnership with Product Specialist
• Ensure Service readiness materials (training, documentation, communications) align with launch timing

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• Experience in marketing or communications; service/technical industry experience a plus
• Strong writing and content-development skills for varied audiences
• Comfortable working with data and analytics to guide decisions
• Experience with email, LinkedIn, and webinar marketing platforms
• Familiarity with SharePoint or similar content management systems
• Strong cross-functional collaboration skills across Sales, Product, and Support teams
• Detail-oriented and able to manage multiple projects and deadlines

Benefits

• Affordable medical, dental, and vision insurance: http://myitwhr.com/
• HSA/FSA with a company match
• Income protection benefits
• Industry leading 401(k) plan
• Paid time off
• Parental leave
• Matching gift and volunteer program