Responsibilities

• Executive Positioning & Narrative
• - Define and evolve a clear, differentiated executive narrative for Technology Advisory service line that reflects Thoughtworks engineering-led, execution-grounded point of view.
• - Translate advisory capabilities into outcome-led, board-level messaging that resonates with CEOs, CFOs, CTOs and other senior executives.
• - For the Product Innovation service line, own and evolve a competitive GTM value proposition and campaign ideas that showcase Thoughtworks' product thinking, platform integration, engineering expertise, and AI-driven approach that resonates with senior product and digital executives.
• - Collaborate with Analyst Relations to shape positioning input, narratives and proof points for external credibility.
• - Ensure both service lines are clearly anchored within Thoughtworks’ Rebuild, Rewire, Reimagine (3Rs) narrative and consistently reflected in global campaigns and priority pursuits.
• Thought Leadership & Market Intelligence
• - Lead targeted competitive and market insight development focused on priority accounts, wedge offerings, and high-stakes executive conversations.
• - Develop signature executive POVs, narratives and messaging frameworks that demonstrate Technology Advisory’s relevance and differentiation
• - Provide relevant inputs to the Global Content team on thought leadership that reflects modern product practices including product discovery, platform thinking, digital experience, and AI-enabled product development.

Requirements

• Experience in B2B Product or Service Line Marketing, preferably in high-end consulting or professional services.
• Proven experience marketing to C-suite and senior executive audiences.
• Understanding of modern product operating models, including product management, platform thinking, and digital product lifecycle (discovery to scale).
• Solid understanding of the Product development, evolving AI, modernization and enterprise technology landscape.
• Commercially astute, with a strong grasp of revenue models, pipeline quality, attach rate, and downstream impact.
• Experience supporting account-based, pursuit-led, or partnership-driven go-to-market motions is highly valued.
• Strong ability to simplify complex, product or engineering-led strategy without diluting rigor or credibility.
• Structured thinker who can convert ambiguity into clear executive-ready narratives and assets.
• Experience operating effectively in global, matrixed organizations where outcomes are driven through influence rather than direct ownership.