SEO/SEM Marketing Manager

Norfolk, VA (On-site)

Salary Not AvailableSenior Level5+ years expPart time

Posted 2 weeks ago

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Job Summary

Own scalable search marketing for hundreds of dealer sites by leading a small SEO/SEM team, building repeatable processes, and delivering measurable impact through audits, on-page and local optimization, and paid search integrated with the platform.

Team ownership: mentor up to three specialists and align work with client needs and business impact.
Program scale: develop repeatable SEO and paid search playbooks for rapid deployment across many accounts.
Platform integration: partner with Product, CS, AM, and Website Builders to embed SEO best practices and improve site health and performance.

Job Description

Responsibilities

Lead, mentor, and develop a team of up to three SEO/SEM specialists.
Manage search marketing strategies for a large portfolio of dealership websites while maintaining high-quality service standards.
Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds of clients.
Prioritize work based on business impact, client needs, and team capacity.
Establish processes, documentation, and quality standards that improve efficiency and consistency.
Conduct technical SEO audits and identify opportunities to improve site health, crawlability, indexation, Core Web Vitals, and organic performance.
Oversee keyword research, on-page optimization, local SEO, content recommendations, link-building strategies, and competitive analysis.
Manage Google Ads campaigns, including budgeting, bidding strategies, audience targeting, ad copy testing, and conversion optimization.
Monitor campaign performance and communicate results through meaningful reporting and actionable recommendations.
Collaborate closely with Product Development, Customer Success, and Account Management teams and the Website Builders to implement SEO best practices within our website platform.