Responsibilities

• Decipher a client’s business goals, competitive landscape, industry nuances, target audience and marketing objectives.
• Develop and execute organic search approach and monitor competition: detailed SEO analysis and technical recommendations for conversion improvement.
• Execute synergistic digital campaigns over multiple channels such as SEO, Google Adwords, Moblile Digital Advertising and Social Media.
• Monitor online presence conversions, website performance and campaign analytics to make real time adjustments, report on goals and enhance the search results
• Aggregate data from multiple platforms and tools (such as Adwords, SEO Moz and others). Applying the data to clear reports with strategic insights to Clients.
• Develop strategic content and promotion calendar with keyword strategies for optimal on-site performance
• Identify information trends culminating into detailed content updates developed to take advantage of trends and news
• Comprehensive link development process and facilitation of quality link exchanges
• Copywriting - assist with blogs, articles and ad compositions
• Pro-active Learning And Certifications

Requirements

• 4-year college degree or equivalent work experience required, graduate degree a plus
• 3+ years of experience in online and SEO marketing, agency experience preferred
• In depth understanding of Google Analytics
• High-level proficiency in Microsoft Office, particularly Excel
• Exceptional oral, written, and communication skills
• Affinity for Data analysis and critical review
• General knowledge of Website CMSs, HTML, Google Analytics and Search Console
• Excellent interpersonal skills and an eagerness to work as a member of a team

Preferred

• graduate degree a plus
• agency experience preferred