SEO and Paid Search Specialist

Owings Mills, MD (On-site)

$60K/yr – $75K/yrMid Level4+ years expFull time

Posted 5 days ago

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Job Summary

Own and optimize integrated SEO and PPC programs across on-site, technical, local, and paid campaigns, translating data into actionable improvements.

Define and execute SEO strategies including audits, keyword research, and content optimization;
Manage and optimize paid search campaigns, measurement, and reporting.

Job Description

Responsibilities

Execute on-site, technical, and off-site SEO initiatives as defined in client strategies.
Conduct keyword research and apply insights to optimize content, metadata, and internal linking.
Perform technical SEO audits and implement recommendations (crawl errors, indexation, Core Web Vitals, schema, etc.).
Monitor and report SEO performance through Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog.
Manage local SEO, including Google Business Profile optimization and citation consistency.
Stay up to date on search algorithm changes and apply current SEO best practices.
Build, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads based on approved strategies.
Conduct keyword research, audience targeting, and ad copy optimization to improve CTR and conversion rates.
Adjust bids, budgets, and targeting settings to meet performance goals (CPL, CPA, ROAS).
Set up conversion tracking and ensure accurate attribution in Google Analytics 4 and Google Tag Manager.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field preferred.
4+ years of hands-on experience managing SEO and PPC campaigns, preferably in an agency setting.
Proficient with:
Google Ads, Microsoft Ads
Google Analytics 4, Google Tag Manager, Google Search Console
SEO tools: SEMrush, Ahrefs, Screaming Frog, or similar
CMS platforms such as WordPress
Microsoft Excel/Google Sheets for data analysis and reporting
Demonstrated experience meeting or exceeding KPI goals for multiple clients.
Strong analytical and problem-solving skills, with attention to detail.

Preferred

Experience with paid social advertising (LinkedIn Ads, Meta Ads Manager).
Basic HTML/CSS knowledge for on-page SEO implementation.
Familiarity with call tracking and CRM systems (e.g., HubSpot, Zoho, Salesforce).
Google Ads and Google Analytics certifications are a plus.

Benefits

Financial stability. Start with a competitive base salary and earn promotions based on positive performance and measurable results.
Massive advancement opportunities . Join a rapidly growing company that’s poised to double in size in the next three years.
Gorgeous work environment . Have you seen our building? Work alongside skilled professionals in our state-of-the-art facility.
Strategic benefits . Our comprehensive package includes health care, 401k, vacation and sick time, paid holidays, and other unique benefit options.
Uber-talented team members . Prepare to be inspired as you work alongside the very best and brightest talent the industry has to offer.
Engaging company culture . We may work hard, but we play hard, too! We host a variety of fun, team building activities throughout the year.

Strategic Factory

Strategic Factory is your single-point provider for print, signage, branding, and marketing. We're a Maryland-based industry leader with the award-winning expertise to provide a variety of products and service solutions including printing and mailing, interior and exterior signage, branded apparel, promotional products, graphic design, content writing, marketing, and digital strategy.Here, company culture is everything. In working with us, you’ll find that our team members "Can Do", "Will Do", and are "Happy To" make your concept a reality. We provide the best solutions for our customers by hiring the best people. At Strategic Factory, our success is defined by the industry experts that make up our teams and the passion they have for what they do. Our rockstar team members have backgrounds as press operators, welders & fabricators, relationship managers, graphic designers, financial professionals, and beyond.

Founded in 1999

Owings Mills, Maryland, USA

120 employees

www.strategicfactory.com