SEO Manager

Richmond, VA (Hybrid)

$70K/yr – $77K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and optimize the agency\'s AI-assisted SEO delivery for mid-to-enterprise clients, balancing technical audits, content strategy, and performance tracking across local, technical, and content SEO.

  • Own semantic, technical, and content optimization workflows for client sites with AI-enabled tooling.
  • Lead client relationships and KPI delivery, coordinating senior stakeholders and cross-functional teams to hit growth targets.

Job Description

Responsibilities

  • Develop strategies and tactics that support client goals and drive strong organic marketing performance
  • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
  • Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy
  • Implement and test new capabilities to enable client growth
  • Aid in the training of new hires on basic and standard concepts relating to SEO and GEO
  • Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency
  • Provide support for client services deliverables during the sales process for upsells and new business
  • Regularly identify opportunities to update and expand training content
  • Develop original technical training content with QA
  • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices

Requirements

  • 3+ years of demonstrated agency experience with mid-to-enterprise level clients
  • Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT)
  • Demonstrated ability to evaluate AI output for hallucinations or inaccuracies, specifically regarding technical SEO recommendations and data reporting
  • Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
  • Advanced-level skills with SEMrush or Ahrefs

Preferred

  • Experience managing a full client workload consisting of medium- to high-complexity clients
  • Experience with local/enterprise SEO strategies
  • Prior experience training or mentoring junior staff
  • Experience supporting sales processes and upsells or RFPs

Benefits

  • Competitive salaries
  • 25 days PTO, 5 days STO, 12 Holidays
  • Hybrid workspace for Richmonders (only Mondays are required)
  • 3 months fully paid Parental Leave
  • 8 hours of paid volunteer time per quarter
  • 401k with 3% non-elective contributions
  • A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
  • Life insurance, short-term, and long-term disability
  • Profit sharing
  • 2x a year company-wide meetup in Richmond, VA
Workshop Digital logo

Workshop Digital

At Workshop Digital, we empower brands to achieve attainable growth through innovative and data-driven digital marketing strategies. Leveraging our expertise in PPC, SEO, Analytics, and Conversion Rate Optimization, we customize solutions that drive results for your business. What sets us apart is our commitment to our core values:- We are ethical: We do the right thing, always. - We are accountable: As an extension of your in-house marketing team, we educate you with clear, consistent communication and reporting.- We are transparent: You’ll always know what we’re doing. But we’re also honest about what we won’t do. We believe in open communication, ensuring you're informed at every step of the way. - We are eager to learn and willing to be wrong: We enjoy a challenge and encourage our team to take risks. But we admit when we’re wrong. It’s how we grow.- We are passionate about our work. We geek out on digital marketing and analytics because we love what we do. - We go the extra mile for our clients: We prefer to make this idea measurable.We’re committed to fostering true partnerships and doing right for our clients.Since 2007, we've been trusted by top brands of all sizes, from small businesses to enterprise businesses. Our passion lies in building strong partnerships and delivering customized marketing strategies that impact your business's bottom line.Ready to Make an Impact?Join a passionate team dedicated to driving success. See our career opportunities here: https://www.workshopdigital.com/careers/

Founded in 2015
Richmond, Virginia, USA
35 employees (20 in marketing)

Traffic Signals

Monthly Visitors
13K
Traffic Source Mix
Search
43.6%
Direct
40%
Referral
9.3%
Social
5.6%
Paid
1%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
19 (54% of company)
Median Career Experience
12 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
3