Responsibilities

• Develop and execute SEO/GEO strategies that increase organic traffic, AI citations, and qualified leads across traditional search engines and AI platforms.
• Conduct keyword research and competitive analysis to identify ranking opportunities in existing and emerging product categories.
• Partner with content teams to create authoritative, well-structured content that ranks highly on target keywords and earns AI citations.
• Optimize on-page elements (titles, headers, schema markup) to maximize visibility in search results and AI summaries
• Analyze site performance using SEO tools and analytics platforms to track, measure, and report on key SEO metrics, such as traffic, rankings, share of voice, citation rate, and leads.
• Conduct regular audits of the site to ensure implementation of technical SEO, on-page, and E-E-A-T best practices.
• Collaborate with engineering to implement technical SEO improvements and resolve website issues impacting search engine and AI visibility.
• Stay up to date on search algorithm updates, GEO developments, and emerging AI platforms, adapting strategy accordingly
• Learn the renewable energy industry and related topics to identify content and SEO opportunities.

Requirements

• 3-5 years of hands-on SEO experience with measurable impact on traffic and conversions.
• Deep knowledge of Google's ranking factors and traditional SEO best practices, plus understanding of how LLMs retrieve, evaluate, and cite content.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, and Ahrefs, or similar platforms.
• Experience developing keyword clustering strategies to inform content planning.
• Experience working in content management systems (CMS). Experience with Storyblok is a plus.
• Strong analytical capabilities—you can extract insights from data and translate them into action.
• Technical SEO expertise including site architecture, Core Web Vitals optimization, and schema implementation.
• Hands-on experience using AI tools (ChatGPT, Claude, Copilot) for research, analysis, and content optimization.
• Excellent written and verbal communication skills, with the ability to present complex SEO concepts in a clear and concise manner.
• Self-motivated and proactive, with a passion for staying ahead of the curve in SEO trends and AI developments.
• Ability to collaborate effectively with cross-functional teams and communicate SEO requirements to non-technical stakeholders.
• Bachelor’s Degree or equivalent experience.

Preferred

• Experience with Storyblok is a plus.