Own and optimize local SEO programs across multi location healthcare-focused sites with freelancer-led content, GMB and local listings, cross-functional alignment, and performance reporting to drive organic traffic and phone inquiries.

• Drive keyword rankings and obtain free traffic from search engines that turn into phone calls
• Local SEO Management: Develop and execute local SEO strategies to improve visibility across multiple locations.
• Optimize Google My Business (GMB) listings and other local directories to drive relevant, location-based traffic.
• Work with regional teams to ensure all local SEO tactics are aligned with overall marketing goals.
• Monitor and improve local rankings, reviews, and online reputation management.
• Freelancer Management: Manage and coordinate freelance SEO specialists, writers, and content creators to execute SEO strategies efficiently.
• Oversee the workflow of freelancers to ensure they meet deadlines and quality standards.
• Provide ongoing training and resources to freelancers on SEO best practices, guidelines, and RCA's brand guidelines.
• Quarterly Content Audits: Conduct in-depth quarterly content audits to identify opportunities for SEO improvements.
• Analyze on-page content, keyword usage, structure, and user experience to ensure alignment with current SEO best practices.