Responsibilities

• Develop and execute enterprise SEO strategies that improve organic visibility, search rankings, and qualified traffic across websites and digital properties.
• Conduct comprehensive keyword research, search intent analysis, and competitive assessments to identify opportunities for content growth and improved search performance.
• Lead on-page SEO initiatives, including optimization of page titles, meta descriptions, headings, internal linking, URL structures, and content to improve search engine visibility.
• Partner with content, creative, UX, and communications teams to ensure digital content is optimized for search while maintaining quality, accessibility, and user experience.
• Monitor website performance using SEO and analytics tools to evaluate rankings, organic traffic, user engagement, and conversion metrics.
• Conduct technical SEO audits and work with developers to resolve crawlability, indexing, site speed, structured data, Core Web Vitals, and other technical SEO issues.
• Develop and implement Generative Engine Optimization (GEO) strategies that improve content visibility across AI-powered search experiences and generative search platforms by optimizing content structure, authority, semantic relevance, and machine-readable metadata.
• Develop and implement content optimization strategies by identifying keyword opportunities, content gaps, and metadata improvements that increase digital discoverability.
• Monitor search engine algorithm updates, SEO trends, and industry best practices, adapting optimization strategies as needed.
• Maintain SEO documentation, keyword libraries, optimization standards, metadata governance, redirects, and technical SEO recommendations.

Requirements

• Experience: 4-6 years.
• Location: Hybrid, able to commute regularly to Washington DC or New York office spaces.
• Language Requirements: Fluent written and spoken English required.
• Educational Requirements: BA/BS in Marketing, Communications, Digital Media, Journalism, Public Relations, Business, or a related field preferred.
• U.S. Citizenship: Must be a United States Citizen (required by government contract).
• Clearance Eligibility: Must be able and willing to obtain a U.S. Government Secret or Top Secret security clearance immediately upon employment.
• Background Screening: Must be willing to submit to a rigorous federal background investigation, which includes an in-depth review of personal finances, criminal history, employment history, and drug use.

Preferred

• Working knowledge of HTML, CSS, JavaScript considerations for SEO, and web accessibility standards is preferred.
• Experience with analytics tools, dashboard platforms, or reporting technologies is preferred.
• Experience supporting federal government, public affairs, digital communications, or mission-driven programs is preferred.

Benefits

• Family & parental support
• 12 weeks’ full pay for Primary Carers and 6 weeks for Secondary Carers (after one year of service; return requirements apply for subsequent leave) • Applies to birth, adoption, and surrogacy • Up to 10 days’ paid fertility leave per year (5 per cycle) • 2 days’ paid leave for new grandparents • $2,500 annual interest-free parental loan • $6,000 interest-free fertility treatment loan
• Healthcare & wellbeing
• • Choice of three medical plans (HSA at $0 cost; EPO 75% employer funded; PPO 65% employer funded) • 70% employer-funded dental and vision coverage • Generous paid time off, sick leave, and company holidays, including an office closure between Christmas & New Year’s • Gym membership reimbursement and/or Wellhub subscription • 401(k) with 4% employer match • 24/7 mental health support through Self Space • Social events, happy hours, professional development trainings, etc. • Work from anywhere for up to 2 weeks per year (subject to approval)
• Culture & development
• • $300 annual cultural stimulation allowance (accrued monthly; available after 90 days) • Weekly Thursday happy hour • Mentorship and Buddy programs