SEO Manager

Boulder, CO (On-site)

$90K/yr – $110K/yrMid Level4+ years expFull time

Posted 6 weeks ago

Job Summary

Own and drive technical SEO strategy across e-commerce platforms, aligning with engineering and leading AI-informed optimization efforts, content growth, and local/search initiatives.

  • Lead cross-functional optimization programs with measurable revenue impact
  • Coach and mentor the SEO team while partnering with product and engineering
  • Frame data-driven business cases and communicate impact through BI and metrics

Job Description

Responsibilities

  • Technical SEO & Engineering Alignment
  • On-Page SEO & Category Optimization
  • AI Search Strategy
  • Content & Information Gain
  • Local SEO Strategy
  • Internal Advocacy & Leadership
  • Team Management & Mentorship
  • Measurement & Business Intelligence

Requirements

  • 4+ years of hands-on e-commerce SEO experience managing large-scale sites, faceted navigation and modern platforms.
  • 2+ years of experience managing direct reports
  • Deep expertise in technical SEO paired with a solid understanding of how LLMs and AI platforms retrieve, parse and cite information.
  • The “SEO Champion” Mindset: Influential, proactive and collaborative. Proven record of building revenue-driven business cases and securing priority in engineering sprints.

Preferred

  • Experience with Conductor Intelligence & Web Monitoring (preferred, not required)
  • Experience with RioSEO & Local Manager (preferred, not required)

Benefits

  • The pay range; $90,000 - $110,000. This role will have a 15% bonus target annually but may vary based on experience level. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.
JD Finish Line logo

JD Finish Line

3.6 Glassdoor

We are JD Finish Line, a premium retailer providing the latest and most exclusive athletic sneakers, apparel and accessories since 1976. Headquartered in Indianapolis, Indiana with a satellite office in Boulder, Colorado, we have more than 1,000 JD Sports and Finish Line locations within malls, inside Macy’s shops, and as stand alone stores. JD Finish Line’s core values of Customer, People, Winning, Community and Financial Responsibility are exhibited in everything we do. We are committed to inclusion and diversity across our organization and work to include individuals from all walks of life, ensuring everyone belongs and can bring their authentic selves to the JD Finish Line family. We employ more than 14,000 store associates who are experts in style and passionate about sneaker culture. At JD Finish Line, our commitment to Diversity & Inclusion is louder than words. We listen to the voices of our team members, which holds us accountable in creating an equitable and successful company. Together, we are stronger.At JD Finish Line, full-time employees are eligible for perks including medical, dental, vision and life insurance benefits, our wellness/fitness incentive program, 401k matching program and a 30% employee discount. As firm believers in a great work-life balance, salaried employees are offered unlimited Paid Time Off. Hourly employees start by earning a competitive 120 hours of PTO per year. We also grant parents paid maternity/paternity leave. We focus on promoting from within, and have great developmental programs in all functions of the business so that all employees view their position not just as a job, but a life-long career at JD Finish Line, THE PLACE TO GROW. Make sure to check us out at: www.finishline.com, www.jdsports.comand www.macys.com/finishline.

Founded in 1982
Indianapolis, Indiana, USA
8.5K employees (253 in marketing)
63% recommend to a friend
68% CEO approval

Salaries

Posted range

$90K/yr – $110K/yr

Taken straight from the job posting.

See all JD Finish Line salaries

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$471.7K
Traffic Source Mix
Search
36.8%
Direct
52%
Referral
5.4%
Social
3.5%
Paid
2.1%

Headcount Trend

Current headcount: ~8.5K

Recent News

JD Finish Line logo

SEO Manager

JD Finish Line · Boulder, CO · On-site