Responsibilities

• Key Responsibilities
• SEO Execution & Project Management
• Translate the Director of SEO’s roadmap into actionable projects, tasks, timelines, and deliverables.
• Manage day-to-day execution of SEO initiatives.
• Maintain SEO project calendars, priorities, deadlines, and status reporting.
• Identify problems and opportunities proactively rather than waiting for assignments.
• Coordinate SEO projects with content, development, marketing, admissions, and other stakeholders.
• Document SEO processes and develop repeatable SOPs for junior team members.
• Technical SEO
• Conduct recurring technical SEO crawls and audits.

Requirements

• Experience & Proven Growth: 4+ years of hands-on SEO experience with a track record of driving organic performance and traffic growth.
• Technical & Local SEO: Deep knowledge of technical audits, schema, indexation, Google Business Profiles, and multi-location search.
• Content & On-Page Strategy: Skilled in keyword research, page optimization, and creating data-driven content briefs and strategies.
• Off-Page & Digital PR: Solid grasp of backlink acquisition, link quality evaluation, and off-page visibility strategies.
• SEO Toolkit & Analytics: Proficient with GSC, GA4, WordPress, and tools like Ahrefs, Semrush, or Screaming Frog, with strong data analysis capabilities.
• Project Management & Collaboration: Exceptional attention to detail and project management skills, with a proven ability to work effectively alongside developers, writers, and marketing teams.

Preferred

• Preferred Experience
• Competitive & Multi-Location Focus: Background in multi-location businesses, ideally within healthcare, behavioral health, or addiction recovery.
• Large-Scale Local SEO: Proven experience managing large local-search footprints and Google Business Profile networks.
• Analytics & Attribution: Familiarity with call tracking, lead attribution, and reporting platforms like Looker Studio.
• Autonomous Execution: Track record of working under senior SEO leadership while independently owning and executing major projects.