SEO, GEO/AEO & Performance Marketing Expert

Malvern, PA (On-site)

$140K/yr – $150K/yrSenior LevelFull time

Posted 4 days ago

Job Summary

Own and drive SEO and AI-enabled content strategy across client accounts, leading technical schema, SSR, keyword research, and cross-functional enablement to improve crawlability, citations, and measurable growth.

  • Lead strategic planning with executive sponsors
  • Mentor teams and drive scalable AI-enabled initiatives

Job Description

Responsibilities

  • Author and maintain JSON-LD schema markup via AEO/GEO component in AEM.
  • Implement schema types covering client’s thought leadership, funds and media content.
  • Drive Server-Side rendering (SSR) implementation to ensure page content is fully crawlable by LLMs and AI indexes.
  • Research and develop long-tail keywords, conversational queries and contextually relevant prompts aligned to user intent.
  • Partner with marketing and content teams to ensure content is structured for AI citation eligibility.
  • Demonstrate value through clear KPIs and iterative optimization.
  • Serve as a senior consultant to understand client’s SEO, content, and web operations, strategic priorities, and develop tailored strategic success plans and recommendations that drive clear, measurable outcomes in line with customer priorities.
  • Partner cross-functionally with content and marketing leadership to identify key customer challenges, opportunities, and renewal risk, and drive remediation efforts across internal stakeholder groups to mitigate risk of traffic or citation loss on high-value pages.
  • Champion the use of AI tools to create efficiencies in day-to-day processes, both internally and for customers, and help shape best practices that other team members can adopt.
  • Take a consultative, senior-level approach to develop scalable strategic solutions across client’s products and services that drive customer outcomes, reduce churn, and demonstrate long-term account growth.

Requirements

  • Deep SEO/AEO expertise: At least 10+ years of experience with 5+ years of experience in digital marketing, with 3+ years specifically focused on SEO/AEO (agency or in-house). You have a deep understanding of the "how" and "why" behind organic se arch and can speak credibly to both practitioners and executives.
  • Technical fluency: You have experience leading comprehensive website audits and are confident making — and defending — advanced technical optimization recommendations.
  • A results-driven, strategic mindset: You can provide actionable insights, prioritize them by impact, and confidently push back on client strategies with informed alternative recommendations, even in high-stakes or executive conversations.
  • Data literacy: You are comfortable working with and extracting insights from data sets using Excel/Google Sheets, LLMs like Gemini and Claude, as well as other tools.
  • Executive-level communication skills: You can clearly explain SEO/AEO concepts and strategic recommendations to internal and external teams, senior leadership, and executive sponsors, in both verbal and written formats.
  • A continuous learner mentality: The search landscape changes weekly. You actively follow industry blogs and are considered a go-to resource on how AI and LLMs are shifting the future of SEO.
  • Organization, ownership & leadership: You have a track record of managing your own book of strategic accounts across multiple projects, take pride in meeting deadlines and delivering clean, accurate work, and are comfortable mentoring or informally guiding less experienced team members. You will have to demonstrate excellent cross-team collaboration.
  • Having knowledge of Mobile App Store Optimization is nice to have.

Preferred

  • Having knowledge of Mobile App Store Optimization is nice to have.

Benefits

  • Discretionary Annual Incentive.
  • Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
  • Family Support: Maternal & Parental Leaves.
  • Insurance Options: Auto & Home Insurance, Identity Theft Protection.
  • Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
  • Time Off: Vacation, Time Off, Sick Leave & Holidays.
  • Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
  • Salary Range: $140,000 - $150,000 a year
  • Qualifications: BACHELOR OF COMPUTER SCIENCE
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Tata Consultancy Services

Tata Consultancy Services (TCS) is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys since its inception in 1968. Our consulting-led, innovation-driven services help businesses evolve as perpetually adaptive enterprises, staying ahead in an ever-changing digital landscape. Recognized for excellence in software development, we rapidly apply and scale new technologies, driving long-term value and scalable transformation. Many of these relationships have endured for decades, navigating every technology cycle from mainframes in the 1970s to Artificial Intelligence today. A part of the Tata Group, India’s largest multinational business group, TCS has a highly skilled workforce of over 607,000 consultants in 55 countries and 180 service delivery centers across the world. Caution against fraudulent job offers: TCS doesn’t charge any fee throughout the recruitment process. Refer here: https://www.tcs.com/careers/india/recruitment-fraud-alert

Founded in 1968
Mumbai, Maharashtra, IN
669K employees (8,371 in marketing)

Salaries

Posted range

$140K/yr – $150K/yr

Taken straight from the job posting.

See all Tata Consultancy Services salaries

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$253
Traffic Source Mix
Search
29.1%
Direct
49.4%
Referral
2.6%
Social
11.9%
Paid
0.1%

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Current headcount: ~690.8K

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SEO, GEO/AEO & Performance Marketing Expert

Tata Consultancy Services · Malvern, PA · On-site