SEO Generalist

New York, USA (Hybrid)

$75K/yr – $200K/yrMid LevelFull time

Posted 7 days ago

Job Summary

Own and scale Lovingly's SEO program from audits to briefs and implementation templates, manage local SEO hygiene, and build reporting and AI-enabled workflows across partners, marketing, and engineering.

Define standards and priorities to scale execution
Collaborate with COO, Marketing Leadership, Specialists, Coaches, and Engineering
Leverage AI to draft copy, generate briefs, and analyze trends

Job Description

Responsibilities

Run targeted SEO audits on priority partner sites and key lovingly.com surfaces
Translate audits into: Clear task lists for Digital Marketing Specialists
Translate audits into: Simple, action-ready checklists for Online Business Coaches
Translate audits into: Well-defined tickets for Engineering via product/COO when technical changes are needed
Design and maintain templates for: Local and store pages
Design and maintain templates for: Core landing pages and collections
Design and maintain templates for: High-intent SEO surfaces on lovingly.com
Own local SEO hygiene for top partners: GBP category and content setup
Own local SEO hygiene for top partners: NAP consistency and basic citations
Own local SEO hygiene for top partners: URL + UTM standards for tracking

Requirements

Strong, hands-on SEO experience with clear wins (bonus: multi-site or platform experience)
Operate with a current understanding of SEO (2025-level thinking, not 2018 playbooks)
Are deeply curious about how SEO interacts with AI assistants and answer engines
Are comfortable owning both strategy and execution — you can design systems and do the work
Use AI and analytics tools as a core part of your process, not an afterthought
Can create clarity from ambiguity and move work forward without waiting for perfect specs
Are able to clearly communicate: What you\'re doing; Why it matters; What you\'re seeing in the data

Preferred

multi-site or platform experience

Benefits

Health & Wellness: Comprehensive health insurance, dental, vision
Time Off: 22 days PTO + holidays + 4 Floating holidays
Retirement: 401(k) with company match up to 3%
Equipment: Latest Mac laptop

Lovingly

2.7 Glassdoor

Local florists are losing customers and profits to order gatherers because their websites are hard to use.We’ve created a guided gifting experience that makes it easy to send a one-of-a-kind floral design, so florists gain satisfied customers and profitable orders.With a growing community of over 1,000 florist partners, Lovingly is proud to inspire people to connect in a more human, memorable, and loving way. We create experiences that help celebrate life’s special moments through beautiful flowers, authentic sentiments, and unique stories.Brought together by two determined entrepreneurs, our passionate team of techies and creatives push boundaries to help people share all the emotional stages in life, no matter how big or small. We articulate our emotions through meaningful giving. And we help you do the same.Learn more about us here: https://www.lovingly.com/about/who-we-are/

Founded in 2008

Fishkill, New York, USA

73 employees (9 in marketing)

www.lovingly.com

36% recommend to a friend

38% CEO approval