Responsibilities

• Write clear, concise, compelling, and accurate web content and promotional copy following client style guides and SEO best practices
• Conduct interviews with stakeholders to understand client business goals, brand differentiators, target audiences, and website tone and voice
• Inventory and analyze existing web content and perform competitive gap analysis to identify opportunities for improvement
• Align content strategies with organizational goals and include trackable calls to action
• Review and edit materials for consistency, tone, voice, grammatical accuracy, editorial style, and user understanding
• Assist in maintaining and updating web content regularly
• Utilize data analysis, user research, content audits, and other sources to enhance user experience and engagement on websites
• Collaborate with cross-functional teams to implement content strategies and optimize website performance
• Perform other related duties as assigned to support organizational objectives