Responsibilities

• Own and evolve SEO-driven content strategies that grow organic traffic, strengthen category visibility, and improve content performance across a variety of content such as blogs, product pages, category pages, and FAQs
• Produce high-quality, search-optimized content from concept through final draft
• Conduct in-depth keyword research with a focus on search intent, content gaps, and competitive opportunities
• Lead SEO reporting and use performance insights to prioritize optimization opportunities, improve rankings, and increase organic engagement and conversion
• Execute on-page SEO by crafting compelling and optimized meta titles, meta descriptions, header structures, schema-aware content layouts, and internal linking recommendations
• Ensure content aligns with SEO best practices while maintaining strong readability, brand voice, and conversion intent
• Stay current on evolving search, AI, and content trends to proactively inform strategy. Apply a strong understanding of generative engine optimization and large language model behavior
• Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations

Requirements

• Minimum of 3–5 years of professional experience in SEO content strategy or content-focused SEO, preferably within a B2C eCommerce selling physical goods
• Solid understanding of on-page SEO fundamentals, search intent, and conversion-focused content, particularly within an eCommerce environment
• Exceptional writing and editing skills, with the ability to personally produce clear, authoritative, and customer-focused content
• Strong keyword research experience using tools such as Ahrefs, SEMrush or similar, with the ability to map keywords to product categories, individual products, and educational content
• Hands-on experience using GA4 and Google Search Console to analyze content performance and guide optimization decisions
• High level of attention to detail, with strong proofreading skills and the ability to balance feedback while advocating for content best practices

Benefits

• Blue Cross Blue Shield Healthcare
• Blue Cross Blue Shield Dental Insurance
• Blue Cross Blue Shield Vision Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay effective immediately (8 holidays recognized)