Responsibilities

• Content Strategy & Development: Work closely with the content team to align SEO objectives with content strategy, ensuring that content is optimized for both search engines and user experience.
• Develop and execute content strategies for websites, landing pages, and other digital assets, focusing on SEO-driven content that aligns with client goals.
• Utilize Voice of Customer (VoC) insights and keyword research to inform content creation, ensuring that messaging resonates with target personas.
• Conduct content audits to identify gaps and opportunities, recommending improvements to boost organic search visibility.
• Optimize existing content for SEO, ensuring that all digital assets adhere to the latest SEO guidelines and best practices.
• SEO Strategy & Execution: Lead the development and implementation of comprehensive SEO strategies tailored to the specific needs of B2B clients, with an emphasis on increasing organic traffic and improving search engine rankings.
• Perform in-depth keyword research, focusing on high-intent keywords that drive qualified traffic and conversions.
• Conduct technical SEO audits, identifying and resolving issues related to site architecture, crawlability, and indexing.
• Optimize on-page elements, including meta tags, headers, content, and internal linking structures, to enhance SEO performance.
• Collaborate with the development team to ensure that SEO best practices are followed during website updates and redesigns.

Requirements

• 4+ years of experience in SEO, with a strong focus on B2B campaigns.
• Proven experience in content strategy development, particularly for websites, landing pages, and digital marketing assets.
• Deep understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and link building.
• Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and other related platforms.
• Excellent communication skills, both verbal and written, with the ability to lead client calls and manage expectations effectively.
• Experience in the B2B, SaaS, or tech industry.
• Strong project management skills, with the ability to work autonomously in a remote environment, managing multiple projects and deadlines.
• Experience with content management systems and project management software (e.g., Asana).
• Familiarity with multiple digital marketing disciplines and collaboration across cross-functional teams.
• Ability to translate data into actionable strategies and client-ready recommendations.

Preferred

• Previous experience at a digital marketing agency.
• Proven track record with case studies or a personal portfolio of successful SEO and content strategy work.
• Experience with WordPress development, marketing automation, and CRMs.
• Knowledge of cross-domain strategies (CRO, UI/UX, Paid Media, etc.).
• Proficiency in Excel/Google Sheets and time-tracking software.