SEO Analyst at insightsoftware | USA | $65K/yr – $81K/yr

insightsoftware

SEO Analyst

USA (On-site)

$65K/yr – $81K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the enterprise SEO content engine with a focus on keyword research, content briefs, audits, and TOFU/MOFU planning that tie to product taxonomy and pipeline impact.

Content SEO & Optimization: drive keyword research, briefs, audits, and optimization scoring to shape content strategy and internal linking.
Analytics & Reporting: build dashboards in GA4, GSC, Looker Studio, or Power BI and connect rankings and traffic to pipeline.
Technical & Cross-Functional: run technical SEO audits, migration validation, and partner with Web Ops, Dev, Design, and PMM to unblock content and improve visibility.

Job Description

Responsibilities

Content SEO & Optimization – Conduct keyword research to support content creation, optimization, and product alignment initiatives
Content SEO & Optimization – Build SEO content briefs including target keywords, search intent, content structure recommendations, and internal linking opportunities
Content SEO & Optimization – Audit existing content for optimization opportunities, cannibalization, thin content, and keyword drift
Content SEO & Optimization – Support TOFU and MOFU content planning aligned to business priorities and product taxonomy
Content SEO & Optimization – Optimize and score content using SEO optimization tools such as Clearscope
Content SEO & Optimization – Partner with Product Marketing and Content teams to validate content opportunities before production
SEO Analytics & Reporting – Build and maintain recurring SEO dashboards and reporting in GA4, Google Search Console, Looker Studio, or Power BI
SEO Analytics & Reporting – Monitor keyword rankings, organic traffic trends, CTR, impressions, and conversion performance
SEO Analytics & Reporting – Analyze traffic fluctuations and identify potential causes including algorithm changes, migration impacts, and seasonality
SEO Analytics & Reporting – Connect organic search performance to pipeline and conversion outcomes

insightsoftware

insightsoftware is a global provider of Connected Solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.

Founded in 2002

Raleigh, North Carolina, USA

2.3K employees (119 in marketing)

insightsoftware.com