Responsibilities

• In the first 15 days, audit what we have, identify what’s working, and build the testing infrastructure to start beating it.
• Develop, launch, and scale YouTube video ad campaigns with a direct-response lens — VSLs, hooks, audience segmentation, the works
• Own daily budget management and optimization — pacing, bidding strategy — with strict ROAS and CPA targets
• Collaborate closely with our copy and creative team to develop ad angles and brief winning concepts; you'll direct creative, not just run it
• Build and manage structured creative testing frameworks — not random experiments, but rigorous tests that produce actionable signal
• Own conversion tracking and attribution — Google Analytics, server-side tracking, and the data infrastructure that makes confident scaling possible
• Report campaign performance clearly to leadership; you communicate what the numbers mean, not just what they are
• This role will grow into seven-figure monthly ad spend as we scale. The person who builds the foundation will own the machine.
• (Bonus) Bring Meta experience or the hunger to cross-train as we expand channels

Requirements

• 3–5+ years of YouTube / Google Ads media buying experience, ideally in direct-to-consumer health, supplements, or information products
• Managed daily budgets of $15k–$25k+ and scaled accounts profitably — and you can show us the receipts
• Understand the full direct-response equation: the hook pulls them in, the VSL builds belief, the funnel converts them, the data tells you the truth
• You're as comfortable in a Google Ads dashboard as you are in a creative brief — you know that great media buying and great creative are inseparable
• You're fluent in attribution: Google Analytics 4, server-side tracking, Northbeam or similar MMM tools, and understanding what "true ROAS" actually means post-iOS
• You think in experiments. You have a hypothesis. You test it properly. You learn fast and iterate relentlessly.
• You can articulate your reasoning to a non-technical founder without jargon or condescension — and you ask smart questions before you build
• You bring strong opinions loosely held: you'll advocate for your approach, hear the counter-argument, and commit fully to the direction we choose together

Preferred

• Meta experience is a meaningful plus — as we expand channels, we want someone who can grow with us.