Responsibilities

• Accountable for developing and driving web performance strategies that improve website visibility and deliver measurable client growth across organic and AI-driven search environments.
• Translates business objectives, audience insights, and search data into clear, prioritized roadmaps and strategic optimization plans that guide ongoing performance efforts.
• Serves as a senior subject-matter expert in client engagements, delivering data-driven recommendations that support sustained, long-term growth.
• Leads the evaluation of website content, structure, and technical SEO, identifying and prioritizing opportunities to enhance visibility, usability, and engagement.
• Drives advanced keyword strategy, competitive analysis, and content gap identification to inform high-impact content and optimization initiatives.
• Delivers performance reporting and insights, translating complex data into clear, actionable recommendations and prioritized next steps.
• Oversees comprehensive SEO and web performance audits, ensuring continuous improvement across on-page optimization, internal linking, metadata, and site architecture.
• Leverages behavioral data and performance signals to inform and advance conversion rate optimization and user experience strategies.
• Provides strategic leadership for SEO across website builds, redesigns, and migrations, including technical direction, content strategy, metadata frameworks, and redirect planning.
• Ensures effective execution of optimization strategies by partnering with internal teams and guiding implementation aligned with performance goals.