Senior Web Content Strategist

Alexandria, VA (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive web content strategy across discovery to post-launch in a temporary hybrid role at Reingold, leading workshops, audits, and governance work.

  • Own and deliver content strategy work across project life cycles, including audits and governance docs.
  • Must-have: Six+ years in web content strategy or related disciplines.
  • Standout: On-site hybrid role with two days/week at Alexandria, VA headquarters.

Job Description

Responsibilities

  • Execute content strategy across discovery to post-launch.
  • Conduct user and stakeholder interviews, content-focused usability testing, and competitive analyses.
  • Complete content audits to understand sources and define content gaps.
  • Review web analytics and inputs to identify needed content improvements.
  • Create content strategy deliverables like content outlines, gap analyses, and governance docs.
  • Plan site migrations, ensure design/features work with real content, help with content entry, and train authors as needed.
  • Plan and lead workshops to define and prioritize web content needs.
  • Help manage content development, maintenance, and optimization processes.
  • Complete content modeling and taxonomy design activities.
  • Advocate for plain-language guidance to help users find what they need.

Requirements

  • Bachelor’s degree or equivalent professional experience.
  • At least six years of experience in web content strategy or related disciplines.
  • Familiarity with writing for the web, UX design, information architecture, and interaction design.
  • Strong problem-solving and decision-making abilities.
  • Ability to work both in a team and independently, managing complex projects.
  • Excellent oral and written communication skills.
  • This is a temporary full-time, hybrid role requiring at least two days on site at Reingold’s headquarters in Alexandria, VA.
  • Preferred Qualifications: Familiarity with Content Workflow, Miro, and Airtable.

Nice To Have

  • Familiarity with tools like Content Workflow, Miro, and Airtable are a plus

Benefits

  • competitive salaries, a comprehensive benefits package, a dynamic hybrid work environment, a vibrant workplace and growth opportunities in a variety of specialty areas.
Reingold, Inc. logo

Reingold, Inc.

Reingold is a full-service strategic communications and marketing firm, helping clients tell stories that get results. Combining the expertise of a mega-marketing firm and the heart of a mom-and-pop shop, we launch innovative campaigns that achieve measurable impact for mission-driven organizations. Since opening our doors in 1985, we’ve been committed to doing great work for clients that strive to make the world a better place. We make their missions our own. Pairing our dedication to supporting causes that matter with a research-driven approach, we drive impact through strategic communications, creative services, digital marketing, and digital experience solutions.

Founded in 1985
Alexandria, Virginia, USA
277 employees (125 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
20.6%
Direct
33.6%
Referral
4.1%
Social
11.5%
Paid
0.8%

Headcount Trend

Current headcount: ~277

Marketing Team

Marketing Team Size
88 (32% of company)
Marketing Roles Posted (Last 30 Days)
1