Senior Social Media Manager
Nutrafol
USA (Remote)
$120K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
Senior Vice President, Social & Influencer Strategy
Los Angeles, CA (Hybrid)
$180K/yr – $245K/yrSenior Level12+ years expFull time
Posted 2 weeks ago
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Job Summary
Lead healthcare social and influencer strategy for regulated health brands with multi-stakeholder programs, risk-aware planning, and cross-functional delivery.
- Strategy and governance: senior counsel on social, digital, and influencer work within regulated healthcare
- Program leadership: end-to-end multi-channel execution from planning to measurement and optimization
- Influencer evolution: patient, caregiver, and HCP engagement with compliance-aware vetting, contracting, content, and evaluation
Job Description
Responsibilities
- Serve as a senior strategic lead and trusted advisor across key client relationships, providing high-level counsel on social, digital, and influencer strategies within a regulated healthcare landscape
- Guide clients and internal teams through the complexities of digital/social initiatives in healthcare communications, balancing innovation with compliance, and proactively identifying risks and opportunities
- Lead the development of integrated, insight-driven social and influencer strategies that align with broader brand and business objectives
- Oversee the end-to-end execution of large-scale, multi-channel programs – from strategic planning through implementation and measurement – ensuring excellence at every stage
- Drive the evolution of influencer strategy, including patient, caregiver, and HCP engagement, with oversight of identification, vetting, contracting, content development, and performance evaluation
- Shape and refine strategic narratives through compelling briefs, presentations, and storytelling that resonate with both clients and cross-functional partners
- Partner closely with cross-functional teams (CX, earned, paid, creative, analytics, sci comms) to ensure seamless integration and execution
- Act as a senior escalation point, navigating complex client dynamics and ensuring alignment across stakeholders
- Lead, mentor, and inspire team members – while fostering a culture of collaboration, accountability, and continuous growth
- Partner with CX Lead to oversee financial management, including scope development, resource allocation of digital/social initiatives, and ensure programs are delivered on time and within budget
Weber Shandwick
Weber Shandwick is the earned-first global communications agency. Led by world-class strategic and creative thinkers and activators, Weber Shandwick has won some of the most prestigious awards in the industry, including being named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list, one of Fast Company’s Best Workplace for Innovators in 2023, PRWeek’s 2024 Global Agency of the Year, ranked #1 on PRovoke’s Global Creative Index in 2024 and honored on Ad Age’s A-List in 2024 & 2020 and Best Places to Work in 2019, in addition to being awarded Campaign Global’s PR Agency of the Year in 2023. Weber Shandwick was the most awarded PR agency at the 2023 and 2024 Cannes Lions International Festival of Creativity, including earning the PR industry’s first-ever idea-led Cannes Grand Prix in the Brand Experience & Activation category and cumulatively earning more than 225 Cannes Lions. Weber Shandwick has also been named PR Agency of the Year by Campaign US in 2021, honored as PRovoke’s Global Agency of the Decade in 2020 and ranked #1 on PRovoke’s Global Creative Index in 2021 and 2022. Additionally, the firm was named PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018 and was awarded PRWeek’s Purpose Agency of the Year in 2020 and 2021. Weber Shandwick also received Honorable Mention on the Gartner Magic Quadrant for Global Marketing Agencies in 2021, as the only PR agency featured. Part of the Interpublic Group (NYSE: IPG), Weber Shandwick is the anchor agency within The Weber Shandwick Collective – the strategic communications and consulting network. For more information, visit https://www.webershandwick.com/. Social Media Community Guidelines: http://bit.ly/wssocialterms
Traffic Signals
Monthly Visitors
74.1K
Traffic Source Mix
Search
36%
Direct
46.1%
Referral
5.6%
Social
11.7%
Paid
0.4%
Headcount Trend
Current headcount: ~4.4K
Marketing Team
Marketing Team Size
882 (20% of company)
Median Career Experience
14 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
36
People
Marketing Leadership
Anisha Ahluwalia
Global Chief Marketing Officer
At the company for 10 years 5 months
Caren Oppenheim
Senior Vice President, Brand Content Strategy
At the company for 4 years 1 month
Hee Suk Ko
Vice President, Business Marketing
At the company for 9 years 7 months
Dov Hoffman
Vice President, B2B Marketing
At the company for 3 years 11 months
