Senior Vice President, Planning (CPG Client)

New York City, NY (On-site)

$180K/yr – $300K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns end-to-end client media strategy and relationship management for a strategic national/local retailer, leading cross-functional teams, developing plans, and driving growth opportunities across offline and online channels.

Lead client dialogues, present plans, and ensure delivery of high-impact media initiatives
Collaborate with analytics, BI, and investment teams to derive insights and optimize performance

Job Description

Responsibilities

Act as the lead client contact, building trusted relationships with executive decision-makers
Develop and champion strategic media plans that align with brand goals and market dynamics
Oversee all aspects of media planning and execution, from insight development to performance optimization
Collaborate cross-functionally with internal teams and external partners to ensure seamless delivery
Proactively identify growth opportunities and bring forward innovative, business-driving solutions
Responsible for developing, implementing, and executing strategy to define the future direction of Client business
Actively listen to Clients and continually identify opportunities to lead thinking
Team leader for Client interaction fostering positive relationships
Identifies key target insights based on Client brief necessary for formulating communication strategy
Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience

Requirements

10+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
Must have online and offline media experience.
Offline experience will be TV, Print, Radio, OOH.
Online experience will consist of Display, Search, Social, and Mobile, and Content Marketing.
Fluency with Media Tools and solid understanding of Digital Planning tools
Proven experience and success in presenting plans to Client and influencing top level Client decisions
Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
Excellent leadership, management and motivational skills
Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally
Excellent organizational, interpersonal, and quantitative/analytical skills

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Spark Foundry

3.9 Glassdoor

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Founded in 2016

New York, New York, USA

3.1K employees (807 in marketing)

www.sparkfoundryww.com

78% recommend to a friend

81% CEO approval