Responsibilities

• Act as a day-to-day point of contact and partner for assigned clients
• Responsible for developing, implementing, and executing strategy to deliver on short- and longer-term goals (e.g., traffic, ROI, customer count, 1P audience growth, and brand metrics)
• Support the spectrum of the client’s media initiatives, including vendor-centric, endemic and non-endemic and audience-led RMN omnichannel planning
• Actively listen to Clients and continually identify opportunities to lead thinking
• Team leader for Client interaction fostering positive relationships
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience and deliver on traffic and performance goals
• Effectively communicates and solicits agreement of best opportunities for Client
• Ensure the quality of work for all Client deliverables
• Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
• Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations
• Ability to cross sell interagency products and services
• Collaborate with business intelligence/analytics, data and investment teams to ensure strategic plans are powered by campaign performance data + insight and marketplace opportunity
• Lead and mentor a team

Requirements

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 12+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
• Demonstrated ability to generate 1P audience strategies that can be translated into effective media activation
• Proven experience and success in presenting plans to Client and influencing top level Client decisions
• Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
• Excellent leadership, management and motivational skills
• Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally
• Excellent organizational, interpersonal, and quantitative/analytical skills
• Strong Client presentation skills and business writing skills
• Demonstrated expertise in strategic planning and Client relations
• Detail oriented and proven ability to thrive in a fast-paced environment.
• Critical assessor of talent – builds and motivates high performing teams
• Able to direct long range planning and the development of programs to maximize organizational resources
• Design and manage projects, resources, stakeholders, participants, and deadlines
• High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change

Preferred

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Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.