Responsibilities

• Formulate the company's overall marketing strategy and brand development direction.
• Design annual and medium-to-long-term growth plans (covering users, revenue, and market share).
• Establish a comprehensive marketing ecosystem spanning from brand awareness to conversion.
• Drive a marketing-led business growth model.
• Construct a clear brand positioning and a differentiated competitive strategy.
• Enhance brand awareness, influence, and industry leadership status.
• Unify global brand communications and visual identity systems.
• Manage public relations, media relations, and brand reputation.
• Design multi-channel customer acquisition strategies (digital marketing, content marketing, events, etc.).
• Optimize the marketing funnel (Awareness → Leads → Conversion → Retention).

Requirements

• Bachelor's degree or higher (preferably in Marketing, Business Administration, Communications, or a related field).
• 10–15+ years of experience in marketing, including at least 5 years in an executive leadership role.
• Proven experience in marketing management within large enterprises or high-growth companies (specifically in Internet/Tech, SaaS, Luxury Goods, or similar sectors).
• A track record of successfully building brands or driving significant business growth (e.g., explosive growth in user base or revenue).
• Familiarity with B2B or B2C marketing environments. Marketing Frameworks (Proficiency in at least one required)
• Strong strategic thinking and business acumen
• Extensive experience in brand building and growth marketing
• Excellent data analysis and decision-making capabilities
• Outstanding communication, influence, and cross-functional coordination skills

Preferred