Senior Vice President Marketing at Marcus Corporation | Milwaukee, WI

Senior Vice President Marketing

Milwaukee, WI (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive Marcus Theatres’ integrated marketing strategy at the SVP level, shaping brand, growth, and cross-market campaigns.

Own the development and execution of an integrated, cross-market marketing strategy.
Must-have: 10+ years in senior marketing leadership with multi-segment growth.
Standout: Executive presence influencing C-suite and key partnerships.

Job Description

Responsibilities

Develop and execute a comprehensive, circuit-wide marketing strategy aligned with Marcus Theatres’ overarching business objectives and strategic goals.
Lead brand positioning and reputation management through sophisticated, data-driven marketing initiatives that drive measurable revenue impact.
Provide strategic direction and mentorship to the marketing department, optimizing resources to achieve divisional and corporate priorities.
Champion innovation by integrating traditional, digital, and experiential marketing to elevate customer engagement and loyalty.
Leverage deep industry insight and consumer analytics to inform marketing decisions, identify emerging trends, and anticipate audience behaviors.
Build, leverage, and sustain strategic partnerships with studios, media, and key business collaborators to amplify brand visibility and expand market reach.
Collaborate cross-functionally with Operations, Sales, and Executive Leadership to align marketing initiatives with organizational performance goals.
Drive brand consistency and relevance through compelling campaigns, clear value propositions, and differentiated storytelling.
Monitor performance metrics and ROI across campaigns and loyalty programs, using data to refine strategies and enhance marketing agility.
Represent Marcus Theatres as a thoughtful leader at industry events, cultivating insights and relationships that inform long-term brand and business strategy.

Marcus Corporation

Headquartered in Milwaukee, Marcus Corporation (NYSE: MCS) is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. The Marcus Corporation’s theatre division, Marcus Theatres, is the fourth largest theatre circuit in the U.S. and currently owns or operates 985 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. The company’s lodging division, Marcus Hotels & Resorts, owns and/or manages 16 hotels, resorts and other properties in eight states.Marcus Theatres is the fourth largest theatre circuit in the United States and currently owns or operates 1,036 screens at 83 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and BistroPlex brands. For more information, please visit www.marcustheatres.com.Marcus Hotels & Resorts owns and/or manages 16 hotels, resorts and other properties in the U.S. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning. This includes hotel food and beverage concepts developed by its Marcus Restaurant Group, featuring premier brands such as Mason Street Grill, ChopHouse, Miller Time Pub & Grill and SafeHouse Restaurants. For more information, please visit www.marcushotels.com.

Founded in 1935

Milwaukee, Wisconsin, USA

213 employees (8 in marketing)

www.marcuscorp.com