Responsibilities

• Serve as the earned ecosystem authority on the account - setting the strategic direction for earned media, creator/influencer programming, and social amplification
• Design integrated campaign architectures with a strong earned spine, ensuring PR and creator-led thinking shapes -rather than follows - the broader communications plan
• Oversee the development of compelling, shareable narratives across owned, earned, and social channels that drive measurable awareness and engagement
• Act as the primary day-to-day senior client partner, building deep relationships across a complex stakeholder network including brand and product communications, and marketing leadership
• Navigate a multi-agency environment with confidence, advocating for earned-first thinking while collaborating effectively across creative and media partners
• Counsel senior clients through complexity - whether that's a brand challenge, a product launch, a cultural moment, or a reputational issue - with calm authority and strategic clarity
• Own the health and growth of the account, identifying expansion opportunities and proactively addressing risks
• Lead and inspire a cross-functional team - including earned media specialists, creators, social strategists, and account staff - fostering a culture of creative ambition and operational rigor
• Coordinate across multiple workstreams and time zones, ensuring integrated delivery against ambitious campaign timelines and client budgets
• Mentor and develop junior talent, building the next generation of earned and integrated communications leaders

Requirements

• Deep, demonstrated expertise in earned media - pitching, placement, journalist and editor relationships - combined with sophisticated fluency in creator/influencer strategy and social amplification
• Ability to develop earned-led campaign platforms that flex across paid, social, experiential, and content channels without losing the earned spine
• Strong command of the creator economy: how to identify, brief, and manage talent authentically, and how to measure creator-driven outcomes
• Familiarity with automotive media and culture is a strong advantage; genuine curiosity about the category is a must
• 12+ years of communications experience, with significant agency-side tenure leading large, complex accounts ($1M+ in billings)
• Proven success running integrated campaigns across earned, social, and creator channels for major brands - ideally in automotive, mobility, tech, or other high-consideration categories
• Experience managing within multi-agency ecosystems, with the confidence to hold and advocate for earned thinking in a room full of competing disciplines
• Track record of growing accounts organically through proactive strategic thinking and exceptional client service
• Experience leading geographically dispersed, cross-functional teams
• An earned-first mindset with the intellectual range to lead integrated work -comfortable moving between a media briefing, a creator brief, a client presentation, and a campaign post-mortem