Responsibilities

• Develop media strategies including recommending tactics, targets and timing for media outreach on client milestones including data and regulatory milestones, business announcements and consumer/celebrity campaigns
• Establish and maintain relationships with health producers and reporters, contributors and influencers to successfully execute earned and sponsored content initiatives
• Serve as a strategic counselor to clients, providing POVs that help balance business objectives, media best practices and reporter relationships
• Lead media training sessions for executives and subject matter experts, helping translate complex healthcare and scientific topics into compelling, audience-focused messaging
• Develop and pitch diverse health stories to effectively engage and maintain interest among top-tier, consumer, health and relevant industry/trade publications and influencers to achieve client goals
• Monitor client, landscape and industry coverage to proactively provide POVs to clients and inform ongoing, creative media engagement strategy
• Maintain a deep knowledge and understanding of integrated healthcare, wellness and lifestyle media to facilitate effective strategy and execution
• In partnership with the EVP of Health Media, write and present strategic media engagement recommendations for existing and prospective clients (memos and slides)
• Work with account teams to help set media measurement and evaluation criteria that drive results while exceeding client expectations
• Help identify earned media training and development needs of junior staff

Requirements

• 12+ years media relations experience, agency or in-house experience highly preferred and healthcare experience required
• Consumer health media experience highly preferred
• Deep knowledge of healthcare and media trends and ability to interpret/translate science and data
• Excellent written and oral communication skills
• Proven track record of successful internal collaboration on cross-functional/multi-disciplinary teams balanced with ability to work independently to advance projects in a fast-paced environment
• Positive, effective relationships with external third parties and vendors
• Solution-oriented approach to address client and team challenges
• Strong understanding of the relationship between traditional public relations and the use of current online/digital technology and social media
• Ability to multi-task and proven success maintaining high quality work in quick paced environment with multiple client demands
• Proficiency in Microsoft Office Suite, and media monitoring, tracking and reporting tools such as Muck Rack, Cision/PR Newswire, Critical Mention, Burrelle’s, Factiva, etc.

Preferred

• Consumer health media experience highly preferred

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.