Senior Vice President, Group Account Director at Digitas North America | New York City, NY

Senior Vice President, Group Account Director

New York City, NY (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

Job Summary

Own cross‑functional steering of loyalty and personalization programs, turning data and customer insights into integrated campaigns that grow retention, lifetime value, and revenue while shaping client strategy and executive storytelling.

Strategic program leadership: unify marketing, loyalty, CRM, and digital experiences to deliver measurable client outcomes.
Client growth and relationships: deepen senior‑level partnerships and connect initiatives to commercial impact.
Operational excellence: scale personalization, set performance targets, and drive an experimentation agenda across channels.

Job Description

Serving as a senior strategic advisor to clients, articulating our point of view on digital business, membership, loyalty marketing, e-commerce, and personalization.
Leading membership acquisition and retention strategy to deepen relationships and drive sustained growth through data‑driven engagement.
Scaling personalization across channels by partnering with strategy, data, media, technology, and creative teams to speed and scale initiatives.
Building senior client relationships with credibility to influence decision‑makers and tie marketing to commercial impact.
Developing integrated, insight‑driven programs that balance brand and performance across media, CRM, e‑commerce, and emerging experiences.
Driving a performance‑oriented culture with data‑driven goals, measurement, and an experimentation agenda delivering measurable results.
Delivering concise, actionable client presentations grounded in strategic insight and outcomes.
Connecting clients to broader agency intellectual capital, bringing best practices in loyalty, personalization, and customer experience.
Owning client financials, including forecasts, budgets, scopes of work, and investments, plus overseeing legal and contractual processes.
Developing and inspiring talent, coaching leaders and rising stars, and building a high‑performing, diverse team.

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980

Boston, Massachusetts, US

2.8K employees (892 in marketing)

www.digitas.com

74% recommend to a friend

82% CEO approval