Senior Vice President, Global Media Planning and Strategy (CPG/Drink Account) at Starcom | New York City, NY | $180K/yr – $300K/yr

Starcom

Senior Vice President, Global Media Planning and Strategy (CPG/Drink Account)

New York City, NY (Hybrid)

$180K/yr – $300K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel client strategy and team leadership to drive traffic, ROI, and 1P audience growth with a data-informed, consultative approach to media activation.

Client Leadership: Own day-to-day client partnerships and lead thinking with a focus on tangible performance outcomes.
Omnichannel Strategy: Shape vendor-centric, endemic, non-endemic and audience-led RMN plans to hit traffic and brand metrics.
Team and Process: Manage, mentor, and scale a high-performing team while continuously improving processes for consistency and efficiency.

Job Description

Act as a day-to-day point of contact and partner for assigned clients
Responsible for developing, implementing, and executing strategy to deliver on short- and longer-term goals (e.g., traffic, ROI, customer count, 1P audience growth, and brand metrics)
Support the spectrum of the client’s media initiatives, including vendor-centric, endemic and non-endemic and audience-led RMN omnichannel planning
Actively listen to Clients and continually identify opportunities to lead thinking
Team leader for Client interaction fostering positive relationships
Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience and deliver on traffic and performance goals
Effectively communicates and solicits agreement of best opportunities for Client
Ensure the quality of work for all Client deliverables
Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)
Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations

Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
12+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management
Demonstrated ability to generate 1P audience strategies that can be translated into effective media activation
Proven experience and success in presenting plans to Client and influencing top level Client decisions
Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results
Excellent leadership, management and motivational skills
Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally
Excellent organizational, interpersonal, and quantitative/analytical skills
Strong Client presentation skills and business writing skills
Demonstrated expertise in strategic planning and Client relations

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936

Chicago, Illinois, USA

6.1K employees (2,084 in marketing)

starcomww.com

66% recommend to a friend

59% CEO approval