Responsibilities

• Mastermind Strategy: Oversee the comprehensive development, continuous evolution, and agile management of all SEO, GEO, and emerging search strategies across the agency, pioneering innovative processes that future-proof our capabilities and client success.
• Drive GEO & AI Leadership: Propel CMI's leadership in the rapidly evolving landscape of Generative Engine Optimization (GEO) and AI-driven search, proactively identifying and capitalizing on opportunities that redefine organic discoverability.
• Publish & Present: Spearhead the conceptualization, authorship, and dissemination of compelling POVs, case studies, and industry insights in SEO and GEO. Represent the organization as a distinguished speaker at high-profile public forums, conferences, and industry events.
• Define Success Metrics: Establish and own the advanced measurement frameworks that rigorously evaluate and demonstrate the ROI of GEO and other innovative strategies in the emerging search landscape.
• Award-Winning Collaboration: Collaborate strategically with fellow Department Leads to identify and champion collective achievements, spearheading submissions for prestigious industry awards.
• Healthcare Industry Authority: Take the lead in establishing CMI's Media Group’s authority in healthcare-specific GEO and SEO, setting the benchmark for excellence and strategic innovation within this specialized vertical.
• Pioneer Healthcare "Firsts": Launch groundbreaking "firsts" in healthcare SEO, particularly leveraging cutting-edge AI opportunities. Lead comprehensive internal and external educational initiatives on critical algorithm shifts.
• Client Relationship Management: Act as a trusted senior advisor and strategic partner for key client relationships (existing and prospective), leveraging thought leadership to deepen partnerships and expand business opportunities.
• Cross-Channel Synergies: Foster dynamic cross-channel collaboration with leads across Programmatic, SEM, and Social, effectively showcasing and amplifying the indispensable value of SEO and GEO within a holistic media ecosystem.
• Operational & Financial Excellence