Responsibilities

• Lead engagement strategy across multiple brands, franchises, or portfolio engagements.
• Develop customer-centric engagement frameworks that connect brand strategy to channel activation, content experiences, and customer journeys.
• Define how brands engage audiences across paid, owned, earned, and emerging touchpoints.
• Translate audience, market, behavioral, and business insights into actionable engagement plans.
• Shape omnichannel strategies that drive awareness, consideration, adoption, adherence, and loyalty.
• Ensure all strategic recommendations are grounded in customer needs, data, and measurable business outcomes.
• Serve as a senior strategic advisor to client stakeholders across marketing, commercial, digital, media, and customer experience functions.
• Lead executive-level workshops, presentations, and strategic planning sessions.
• Build trusted client relationships and influence decision-making at the highest levels.
• Identify growth opportunities and proactively recommend innovative solutions to business challenges.

Requirements

• 12+ years of experience in engagement strategy, digital strategy, customer experience strategy, communications planning, or related teams.
• Significant healthcare, pharmaceutical, biotechnology, or life sciences experience required.
• Deep understanding of customer journeys, omnichannel marketing, digital ecosystems, media, CRM, social, content, and experience design.
• Experience leading integrated brand engagements across both HCP and patient audiences.
• Proven success influencing senior client stakeholders and leading strategic business discussions.
• Strong background in audience research, segmentation, journey mapping, and engagement planning.
• Exceptional storytelling, workshop facilitation, and presentation skills.
• Experience building and leading high-performing strategic teams.
• Ability to balance big-picture vision with practical execution.
• Passion for innovation, emerging technologies, and the future of healthcare engagement.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off