Responsibilities

• Serve as senior business lead for high-profile integrated packaged goods account; guiding strategic communications and marketing decisions
• Maintain a deep understanding of the clients’ business, priorities, challenges and the competitive landscape
• Push beyond traditional PR programs; champion bold, culturally relevant ideas that are built for social platforms
• Ensure thoughtful integration across earned, social, influencer, owned and paid, with clear roles and amplification strategies
• Build trusted, senior client relationships grounded in strong counsel and delivery excellence
• Manage, coach and motivate employees and serve as a leader of the practice, driving upskilling and practice/agency culture
• Oversee account operations, including staffing, financial performance and organic growth

Requirements

• Strong instincts for what drives engagement on social including formats, platform behaviors, trends, and participation-driven content
• 12+ years experience in communications, marketing, or related field
• Proven ability to lead large, integrated, multi-million-dollar businesses
• Strong background in CPG and/or retail space
• Deep understanding of modern communications across social, digital, influencer, earned and paid with a clear point of view of how they work together
• Demostrated experience developing and leading social-first, culturally relevant campaigns
• Strong track record integrating with agency partners to deliver comprehensive campaigns
• Excellent communication and presentation skills, with the ability to distill ideas into clear, compelling narratives
• Highly collaborative, adaptable, and comfortable operating in a fast-moving environment
• Proactive, high-energy leader with experience building and motivating teams; sets the pace and expectations