Senior Vice President, Communications, Brand & Marketing

Alexandria, VA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 day ago

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Job Summary

Own the enterprise marketing and communications function for Good360, shaping brand architecture, integrated campaigns, influencer engagement, executive communications, and crisis readiness while leading cross-functional partnerships across Resource Development, Programs, Disaster Recovery, and Corporate Partnerships to drive visibility, impact, and revenue.

  • Lead brand strategy, messaging, and identity across all channels
  • Direct integrated marketing, media relations, and executive communications
  • Foster cross-functional collaboration to maximize impact and partnerships

Job Description

Responsibilities

  • Define the strategic direction and an operating model for marketing and communications, ensuring consistent execution, scalability, and sustained brand growth.
  • Drive Good360's thought leadership and market positioning, establishing the organization and its executive leaders as authoritative voices in product philanthropy, disaster recovery, and corporate social responsibility while differentiating the brand across a competitive landscape.
  • Build and lead a cross-functional collaboration framework across Resource Development, Programs, Disaster Recovery, and Corporate Partnerships to uncover and optimize marketing and communications opportunities, deepen partnerships, and increase return on investment.
  • Build the infrastructure and strategy for high-level influencer and celebrity engagement grounded in authentic mission alignment, cultivating ambassadors and high-profile voices who amplify Good360's impact and extend its reach to new audiences.
  • Oversee reputation monitoring, brand benchmarking, and analytics to assess impact and inform continuous improvement and data-driven decision making.
  • Develop and lead Good360's enterprise brand strategy, ensuring a clear, differentiated, and compelling market position that reflects the organization's mission, impact, and long-term strategic objectives.
  • Guide brand architecture, messaging, visual identity, and positioning across all audiences while maintaining consistency throughout every communication channel and stakeholder touchpoint.
  • Lead integrated marketing strategies that increase awareness, engagement, and measurable business results across digital, traditional, and emerging platforms.
  • Oversee website strategy, digital marketing, email communications, social media, paid media, SEO/SEM, analytics, and marketing technology to optimize performance and continuously improve audience engagement.
  • Develop and execute an integrated communications strategy that strengthens Good360's visibility and influence nationally.

Requirements

  • Bachelor’s degree in Marketing, Brand, Business, or a related field (Master’s preferred).
  • Minimum of 15 years of progressive leadership experience in marketing, brand, and communications, preferably within the nonprofit or social impact sectors.
  • Proven track record of developing and executing successful marketing strategies that drive brand visibility.
  • Exceptional leadership skills with experience managing diverse, cross-functional teams and fostering a high-performance culture.
  • Strong strategic thinking, analytical, and problem-solving abilities with a results-oriented mindset.
  • Excellent communication and interpersonal skills, with the ability to engage and inspire stakeholders at all levels, including board members, donors, and corporate partners.
  • Expertise in digital marketing, content strategy, public relations, and donor engagement.
  • Commitment to Good360’s mission and values, with a passion for creating social impact and driving positive change.

Preferred

  • Leadership Competencies: Entrepreneurial Mindset – Sees opportunities where others see obstacles and continuously looks for innovative ways to elevate Good360's brand, expand partnerships, and increase organizational impact.
  • Creative Problem Solver – Combines strategic thinking with creativity to develop bold, practical solutions that advance organizational objectives.
  • High Sense of Urgency – Demonstrates exceptional responsiveness and an ability to move initiatives from concept to execution with speed while maintaining quality.
  • Strategic Thinker – Uses research, stakeholder insights, and market intelligence to develop long-term strategies that position Good360 for continued growth and relevance.
  • Collaborative Leader – Builds trusted relationships across departments, inspires high-performing teams, and fosters a culture of accountability, innovation, and continuous improvement.
  • Data-Informed Decision Maker – Balances creativity with measurable outcomes, using analytics and performance metrics to optimize marketing investments and organizational results.
  • Exceptional Communicator – Communicates with clarity, confidence, and influence across internal and external audiences, representing Good360 with professionalism and credibility.
  • Decisive Under Ambiguity – Makes sound, timely decisions with imperfect information, adapts quickly to changing priorities, and maintains momentum in a dynamic environment.

Benefits

  • Heath, dental, and vision coverage programs (including competitive deductible and reimbursement policy)
  • Short-term and long-term disability and life insurance coverage options
  • 403B plan with matching
  • Generous and flexible paid time off policy
  • Volunteer time off policy
  • Hybrid work environment
GOOD360 logo

GOOD360

3.5 Glassdoor

Good360's mission is to close the need gap.As the global leader in product philanthropy and purposeful giving, we partner with some of the world’s largest corporations to source essential goods and distribute them through our network of diverse nonprofits, supporting people in need to open opportunity for all.

Founded in 1983
Alexandria, Virginia, USA
113 employees (11 in marketing)
59% recommend to a friend

Traffic Signals

Monthly Visitors
71K
Monthly Google Ads Budget
$20.4K
Traffic Source Mix
Search
38.5%
Direct
54.8%
Referral
5.2%
Social
1.1%
Paid
0.4%

Headcount Trend

Current headcount: ~113

Marketing Team

Marketing Team Size
10 (9% of company)
Median Career Experience
8.5 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1M
Last Raise
$1M
Grant, 7 years ago

Funding History

  • May 2019
    Grant • $1M

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