Responsibilities

• Owning ACA's overall communications strategy and being accountable for ensuring that all stakeholder groups -- members, volunteers, donors, partners, staff, and the public -- receive communications that are clear, compelling, and actionable.
• Developing and executing a comprehensive, integrated communications strategy that advances ACA’s mission, ensures key stakeholders have the information that will motivate them to action, and strengthens its national presence.
• Leading long-term brand positioning and messaging frameworks that reinforce and extend ACA’s role as the leading voice for the camp community that supports accredited camps, members, volunteers, and other key stakeholders to strive for the strongest collective impact on all camp participants.
• Building and maintaining audience profiles for each of ACA's key stakeholder groups; develop tailored strategies to break through the clutter and move each audience to action.
• Overseeing strategic vision and leadership for communication and marketing: content, digital, website, public relations, communications, video, marketing, and fundraising campaigns.
• Creating and continuously refining a clear tone and voice for the organization and ensuring a standard of excellence.
• Serving as the strategic advisor to the CEO, executive team, and Board of Directors, developing and implementing communications and marketing strategies to meet the goals of the organization.
• Ensuring that members, volunteers, and other key stakeholders receive communications that drive engagement, cross-selling, up-selling, and participation in ACA programs and events.
• Lead communications to current members that promote ACA programs, events, and services -- developing strong value propositions that cut through and motivate action.
• Developing and implementing targeted communications strategies for volunteers, affiliates, partners, donors, funders, and staff.

Requirements

• Bachelor’s degree in related field or equivalent experience required
• 12+ years of professional experience in communications, marketing, public relations, or a related field -- with demonstrated leadership of complex, multi-stakeholder communications environments
• Proven ability to develop and execute communications strategies that drive measurable stakeholder engagement and organizational growth
• Strong track record of both quantitative and qualitative results: setting and meeting metrics while also building brand, voice, and trust
• Experience managing external agency and vendor relationships; ability to provide strategic direction and hold partners accountable to goals
• Experience leading a cross-discipline marketing and communications team and overseeing multi channel communications, including digital, print, PR, and crisis response
• Polished communicator and strong writer, able to articulate complex ideas to diverse audiences; capable of serving as an organizational spokesperson and thought leader when appropriate
• Camp or youth development experience is a meaningful plus, not a requirement
• Strong external marketing experience -- including consumer brand-building -- is highly valued

Preferred

• Master’s in Communications, MBA, or master’s degree in a related field preferred
• Camp or youth development experience is a meaningful plus, not a requirement
• Strong external marketing experience -- including consumer brand-building -- is highly valued
• Analytical
• Problem-Solving
• Inclusion and Belonging — Knowledge, skills, and experience in expanding DEI across the field of camp and ACA, and the ability to work with individuals from a wide variety of backgrounds and experiences
• Project Management
• Visionary Leadership
• Judgment
• Professionalism