SENIOR VICE PRESIDENT OF BRANDS
New York City, NY (Unknown)
Posted 1 day ago
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Job Summary
Senior leader owning the global brand portfolio strategy with cross-functional ownership of licensing, campaigns, and profitability.
- Owns long-term vision for a diverse global brand portfolio, including licensing partnerships.
- Leads licensing negotiations and acquisitions with internal teams to optimize the brand matrix.
- Guides data-driven global campaigns across marketing, sales, and product functions to deliver profitable growth.
Job Description
Responsibilities
- Drive the long-term strategic vision for a diverse global brand portfolio, leading both proprietary and licensed brand initiatives.
- Facilitate collaborative negotiations with key licensors and internal stakeholders to secure acquisitions and optimize the brand matrix.
- Guide cross-functional marketing, sales, and product teams to execute innovative, data-driven global campaigns.
- Oversee brand profitability and performance metrics, ensuring alignment with overarching corporate objectives and market trends.
- Mentor and inspire global brand management teams, fostering an inclusive culture of creativity and accountability.
Requirements
- 10+ years of progressive executive leadership experience, successfully managing interdisciplinary teams and global brand portfolios.
- Proven expertise in developing forward-thinking brand strategies and innovative marketing campaigns for international markets.
- Strong analytical skills with a track record of using customer insights and market data to drive profitable branding decisions.
- Deep understanding of modern digital marketing channels, social media ecosystems, and content marketing best practices.
- Must have experience managing enterprise-level licensing agreements and a degree in a relevant business field.
Benefits
- comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility)
- competitive executive benefits and work-life integration
CELLA
Cella by Randstad Digital is an award-winning leader in consulting, staffing and managed solutions for digital, marketing and creative teams. We help people build meaningful careers and partner with companies to help them win and stay ahead of the competition. Our secret sauce? The Cella Trifecta: Combining our knowledge with your experience to achieve extraordinary results. Our industry experts listen to your problems and guide you to the best solutions – from finding the most in-demand talent to providing consulting services that can transform your organization. We are always ready to step up so you can gain the operational edge. Together, we put passion to work. Cella has earned ClearlyRated's 2025 Best of Staffing for Client and Talent 15-Year Diamond Awards for service excellence.
