Responsibilities

• Direct qualitative and quantitative market research
• Synthesize insights from qual/quan research as well as other data sources
• Understand customer usage of media/channels
• Create briefs and provide input to program design as well as analytics
• Lead brand planning and other long-term planning efforts
• Contribute to new business pitches
• Support the development of the Strategy team, including creation of standard processes, agency education, coaching and mentoring early career strategists

Requirements

• Bachelor’s degree or equivalent experience in marketing, anthropology/sociology or psychology (preferred)
• 10+ years of strategy experience in a management consultancy or agency setting
• Management consulting background preferred
• Experience healthcare marketing/planning desirable
• Desire to grow and expand skills beyond brand strategy or planning to UX, digital/engagement strategy, experience design, social media, and or analytics
• Significant experience in rheumatology and/or dermatology will be strongly preferred
• Exhibit a confident and forthright personality, as well as a history of proactivity in tackling difficult brand challenges
• Have deep expertise in portfolio strategy development, segmentation, launch scenario planning, and storyflow development
• Have experience leading the strategic process and defending strategic decisions for large, multi-indication brands or a portfolio of brands
• Have knowledge of strategic constructs, structures, and processes that can benefit marketing initiatives and agency teams

Preferred

• Demonstrated ability to think comprehensively and proactively about brand marketing strategy
• Experience in generating and strategically applying both qualitative and quantitative research
• Experience developing plans across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
• A wealth of experience in writing inspiring briefs, facilitating inspiring briefings, and workshop development and facilitation experience
• Strong curiosity, ability to deal with ambiguity, work autonomously and a preference for a fast-paced, entrepreneurial environment
• Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams
• Experience managing other strategists and growing other strategists’ careers
• Ability to help clients and internal teams navigate complex strategic issues

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off