Consumer, Brand, and Business tensions or opportunities drive strategic direction across multiple brands and projects.

• Maintain up-to-date media industry knowledge with focus on upstream initiatives.
• Lead strategic approach addressing Consumer, Brand, and Business tensions or opportunities.
• Aim to own portfolio of brands and projects, elevating critical thinking as an owner not an advisor.
• Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach, using syndicated and proprietary data resources.
• Clear, data storyteller and problem solver; identify meaningful, singular, usable insights/tensions.
• Drive Innovation and Thought Leadership agenda as a new business asset and within the agency to drive modern marketing solutions for clients.
• Write and deliver strategies and POVs and coordinate the translation into final recommendations.
• Provide vision, direction, management and support to individuals to ensure alignment with mission and goals.
• Be familiar with widely used and emerging insight tools and media technology, channels, and terminology.
• Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary.