Responsibilities

• Develops and presents to the Client multi-channel media plans, with an emphasis on traditional and digital media
• Comfortable leading media discussions with clients
• Creates or contributes to agendas prior to client-facing meetings
• Extensive knowledge of media opportunities and ability to justify recommendations with data and opinions
• Displays knowledge of clients, products, 5and target audience to publishers and sales reps
• Owns relationships with relevant publishers and sales reps
• Schedules calls and meetings with media reps to advance planning objectives
• Can find solutions and resolve problems independently
• Understands metrics and benchmarks to gauge success of campaigns
• Understands Google Analytics and Digital Marketing terms (Google Ads)

Requirements

• 5+ years of experience within trade media and building relationships
• Leads client meetings and media presentations
• Expert in life science media and current media landscape
• Extensive knowledge in clients, competitors, and science applications
• Has brought and built improvements to process and templates for media team
• Has made decisions and recommendations that make business more profitable
• Negotiates on behalf of clients
• Excels at client relationships
• Advocates for other HDMZ team members
• Member of media committees or association