Senior Technical Media Planner

Chicago, IL (Remote)

$95K/yr – $120K/yrSenior Level8+ years expFull time

Posted 10 days ago

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Job Summary

Own full lifecycle management of paid media campaigns for luxury and premium brands, from briefing to reporting, across platforms, with hands-on execution and client storytelling.

Lead in-platform setup and optimization
Translate performance into client-ready narratives

Job Description

Responsibilities

Run brief-to-report lifecycle across Meta, TikTok, LinkedIn, Pinterest, Google Ads, Microsoft Ads, DV360, The Trade Desk, YouTube, and CTV/OLV, audience sizing, channel mix modeling, IO/SOW alignment, trafficking, pacing, optimization
Build and launch campaigns directly in-platform (Advantage+, Performance Max, Koa bidding, Matched Audiences, Smart+, etc.)
Turn performance data into client-facing decks (waterfall lift charts, LTV/CAC curves, attribution comparisons) and deliver in QBRs and status calls
Proactively surface optimizations, monitor pacing daily (Datorama/Supermetrics/Looker), and flag delivery anomalies before being asked
Support new business with media POVs, competitive audits, and pitch forecasting models

Requirements

8+ years hands-on paid media buying, $5M+ cumulative managed spend, ideally at an agency serving premium/luxury/DTC brands
Personal, in-platform execution, you build structures, write keywords, configure conversion APIs, set bids, and QA UTMs yourself
Deep expertise in at least 3 of: Meta, Google/YouTube, DV360, The Trade Desk, LinkedIn, TikTok, Pinterest
Strong analytical fluency, pulling raw data via APIs/connectors, pivot tables, XLOOKUP models, acting on statistically significant deltas independently
Excellent client communication, able to translate auction dynamics and attribution into plain language for non-technical stakeholders, and comfortable presenting to C-suite/VP clients
Luxury, prestige beauty, hospitality, or fashion account experience is a strong plus
Must be able to work Eastern Standard Hours

Preferred

Luxury, prestige beauty, hospitality, or fashion account experience is a strong plus

THE CHARLES GROUP

Based in New York City, THE CHARLES was founded by Aaron Edwards and Samantha Edwards in 2011. Driven by their respective passion for culture, creativity, business strategy, finance and technology, they sought to create a digital-first agency that would do things differently.Born and raised in St. Kitts, Charles Alfred Sealay was Samantha and Aaron’s great- grandfather. He was a popular man who transcended the boundaries of race and class inequality to make a success for himself and his family.Naming the agency after him, the siblings hope to leave a legacy behind for years to come.

Founded in 2011

New York, New York, USA

74 employees (23 in marketing)

www.thecharlesgrp.com