Responsibilities

• Written Content and Code: Develop and co-develop technical articles and sample code in collaboration with stakeholders such as tech artists and R&D engineers.
• Video Tutorials: Create and produce short feature-in-action videos and tutorials using in-editor footage. This content will visually demonstrate workflows, best practices, and the full capabilities of our tools, helping customers understand complex functionalities.
• Hands-on Assets: Build mini-demos, samples, and code snippets to facilitate user experience, onboarding, and success. Provide customers with hands-on opportunities to experience the power of the tools directly on their own machines, translating complex features into tangible experiences.
• Reports to the Content Marketing Manager team lead.
• Partner with lead CMM and PMM to drive content and presentations, including developing talking points and messaging.
• Collaborate with Product Marketing, Customer Success, Product Management, Creative, Social Media, and Marketing to define roadmaps and execute plans for awareness, adoption, retention, and revenue.

Requirements

• Unity Editor Expertise: Must be technically inclined with high proficiency in using the Unity editor, capable of confidently and articulately explaining technical concepts and workflows within it including writing C# code.
• Content Creation Focus: Substantial hands-on experience in creating game development content for both customer acquisition and customer success.
• Technical Audience Understanding: Deep understanding of the game development landscape and its technical audiences (across programmers, artists, designers, producers, etc.).
• Deep Technical Content Marketing: Proven experience in deep technical content marketing, including writing, editing, and producing video content.
• Multimedia Production Skills: Proficiency with Adobe Premiere, After Effects, and audio editing software like Audacity.
• Multichannel Marketing: Understanding and experience with multichannel marketing, specifically as it relates to pre- and post-purchase customer journeys.
• Self-Starter/Initiative: A proactive self-starter who takes initiative to propose and execute ideas on when, where, and how technical content should be created to complement the larger content strategy and support go-to-market motions.
• Collaboration and Leadership: Highly collaborative, willing to lead technical video content projects and partner cross-functionally (e.g., with PMM, creative, events, web teams) to build robust content marketing strategies.
• Best Practice Establishment: Ability to establish and enforce best practices for technical articles, sample code, and video content, educating the team on effective and ineffective approaches.

Preferred

• Experience in tutorial creation or teaching Unity.
• Experience and knowledge with using Unity for Industry or gaming services
• Experience as developer