Responsibilities

• Develop paid social and cross-channel growth strategies that ladder up to brand and sub-brand business objectives.
• Translate goals into clear channel plans, tests, budgets, and success metrics.
• Educate internal teams and client stakeholders and align with channel reps on emerging platform changes, alphas/betas, and performance best practices.
• Act as the primary point of contact for client marketing leadership, setting expectations, sharing insights, and shaping quarterly business reviews.
• Guide brainstorms and strategic conversations that unlock new opportunities, audience segments, and creative angles.
• Lead strategic testing presentations to align with the client brands, then pass prioritized roadmaps and testing briefs to internal teams to execute, in addition to closing feedback/learning loops.
• Oversee forecasting, flighting, bid strategies, and creative testing to exceed KPI targets.
• Leverage real-time dashboards and reporting tools to monitor pacing, conversion efficiency, and incremental lift.

Requirements

• 7+ years of paid social or performance marketing experience with a focus on strategy and client leadership.
• Demonstrated success managing a multi-billion dollar enterprise account spanning multiple brands or business units, with mid seven-figure per month social budgets.
• Expert-level knowledge of Meta Ads Manager, TikTok Ads, Pinterest, Snapchat Campaign Manager, and social measurement frameworks.
• Proven ability to turn complex data into persuasive stories for C-suite audiences.
• Hands-on experience hiring, coaching, and inspiring cross-functional teams.
• Strong project-management skills and comfort juggling competing priorities in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or related field. MBA or advanced certification is a plus.