Senior Strategy Director

New York City, NY (Hybrid)

$122K/yr – $175K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own and translate marketing goals into cohesive web journeys, marrying IA, content strategy, and UX to drive acquisition and brand impact.

  • Growth Architecture: Define IA and content strategy that prioritizes intent and conversion within marketing-driven narratives.
  • Journey Orchestration: Create end-to-end user flows from ads to product depth with a unified story.
  • Executive Narrative: Persuasively present proactive site ideas to CMOs/VPs, linking UX improvements to brand metrics.

Job Description

Responsibilities

  • Sell the Vision: You are the lead author of the pitch deck for site strategy and digital experiences. You act as the bridge between the client’s Marketing goals and the digital reality. You frame structural changes (like a redesign or IA overhaul) as marketing opportunities that drive acquisition and brand love.
  • Orchestrate the Journey: You move the conversation beyond "pages" to "journeys." You define how a user flows from an ad, to a landing page, to a product deep-dive, ensuring the narrative holds together.
  • Persuasive Leadership: You partner with Client Directors to pitch proactive ideas. You can stand in front of a CMO or VP of Marketing and explain why the current web experience is hurting their brand metrics—and more importantly, how we fix it.
  • Marketing-Led UX: You define the Information Architecture (IA) and Content Strategy, but you do it with a marketer's mindset. You prioritize content based on user intent, conversion goals, and brand messaging hierarchies.
  • Tame the Fragmentation: The ecosystem is massive. You help the client consolidate disparate microsites and tools into a cohesive brand experience that feels unified, not chaotic.
  • Connect the Dots: You ensure our web strategy aligns with the client’s broader marketing calendar, product launches, and brand campaigns.

Requirements

  • 10+ years of experience in Digital Strategy, UX Strategy, or Experience Strategy.
  • Marketing DNA: You have worked at digital agencies where the website was treated as a primary marketing channel. You understand campaigns, content strategy, and brand positioning.
  • Proven Pitch Experience: You have led or played a key role in winning pitches for large-scale digital projects.
  • Core Skills: Expert proficiency in Keynote/Google Slides (your decks are persuasive narratives).
  • Strong grasp of UX Fundamentals (IA, Wireframing concepts, User Research).
  • Ability to connect UX improvements to Marketing KPIs (Engagement, Conversion, Sentiment).

Benefits

  • Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
  • Generous PTO and 15 company-wide holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance with an emphasis on personal well-being
  • Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
  • A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
  • Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
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Monks

3.7 Glassdoor

Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. It delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI to help the world’s trailblazing companies outmaneuver and outpace their competition.

Founded in 1985
London, England, GB
6.9K employees (2,903 in marketing)
73% recommend to a friend

Traffic Signals

Monthly Visitors
199.2K
Monthly Google Ads Budget
$101.9K
Traffic Source Mix
Search
39.6%
Direct
42.3%
Referral
7.8%
Social
9.4%
Paid
0.7%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size
1,551 (23% of company)
Median Career Experience
12 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
25

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