Senior Strategic Planner

New York, USA (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive integrated brand strategy and multi-channel campaign briefs aligned to client objectives.

  • Own or contribute to multi-channel briefs and messaging plans
  • Must-have: 3+ years in strategic planning with strong analytics
  • Standout: Cross-functional collaboration with Creative and Media teams

Job Description

Responsibilities

  • Determine the branding and communication tasks for each campaign and write task briefs including guiding messaging and execution tailored for each channel
  • In strategy approach, identify big picture vision for clients to meet their business objectives
  • Read and analyze campaign metrics and leverage insights from data to improve comms effectiveness
  • Responsible for demonstrating an understanding of consumer behaviors, and a working knowledge of media relevant to the client’s business including TV, digital, social, experiential, print, OOH, and search
  • Showcase an understanding of digital, social and emerging platforms and technologies
  • Work closely with Creative and Media leads to ensure our creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology
  • Work with accounts to identify opportunities to offer more services for current clients
  • Participate in important meetings with clients (brief and presentation days)
  • Clarify client brief by understanding client’s needs, identifying business objectives, challenges and opportunities to tap in through good and smart questions in the briefing day. Also need to manage client’s expectation and deliverables
  • On presentation day, support team members to get approval from the client for strategy approach and creative ideas

Requirements

  • 3+ years hands-on experience in strategic planning
  • Very strong analytical and logical skills
  • Excellent communication and presentation skills
  • Proven leadership skills and management experience
  • Balance ability to perform analytically and creatively
  • Intuitive and analytical approach to problem solving
  • Ability to multi-tasks: working on multiple projects and change direction quickly
  • Ability to organize people, projects and information
  • Deep understanding about communication/branding, digital marketing & social media platforms
  • Excellent in English, both verbal and written communication
  • Flexible in working independently and as a team, determined
  • Ability to work under-pressure environment

Benefits

  • Competitive salary (Upto 28 mil/month) and providing unlimited commissions based on profits
  • 13th month salary, Tet bonus, KPI bonus
  • Annual Paid Leave (12 days)
  • Insurance Package
  • Company Trip
  • Opportunities to learn more about leadership, entrepreneurship and technical areas of digital marketing.
  • Commuting allowance, public relations allowance
  • Work in a “striving to be better” environment
UNO Media logo

UNO Media

We are a 360 degree solution for all your brand needs.We provide end to end solutions from setting up your campaign to managing it smoothly on a day to day basis. We administer creative solutions and integrated marketing communications with strong relationships and in-depth knowledge within local industry spread from media to influencers.We are an invincible group of outstanding individuals, passionate about our work, bubbling with creativity and welcoming challenges of all kinds yet maintain a fine essence of professionalism

Founded in 2017
Quáş­n 3, Ho Chi Minh City, VNM
32 employees (7 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
47.6%
Direct
32.2%
Referral
12.7%
Social
5.5%
Paid
0.8%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
6 (19% of company)
Marketing Roles Posted (Last 30 Days)
1