Responsibilities - The Senior Strategist drives integrated marketing by connecting cross-functional teams, leveraging data and AI-driven insights to shape messaging, and delivering clear, strategic recommendations that align brand, audience, and market dynamics. - Serve as the linchpin in connecting projects across Creative, Production, Media Investment & Regional Field Teams - Help ensure Messaging Strategy Execution with insights on the Toyota Brand, Competition, Customers & Marketplace - Draft Input Briefs that translate Data into Sharp Messaging Solutions - Develop & Analyze Business Data including Audience Segmentation, Regional, National & Competitive Sales Statistics - Actively Manage a Variety of Digital Content (Display, Social, Dynamic Messages, Website) to ensure Accuracy & Messaging Alignment - Collect, Collate, Manage and Maintain Sales Reports, Marketing Performance Reports, Research Reports & Data across a wide variety of Media & Research Channels for easy reference in the Development of Messaging Strategy - Quickly Adapt, Format & Communicate Data Inputs into Actionable Information for Creative Production - Serve as a Data Resource for Sales, Audiences, Competitive & Messaging Insights at National/Regional/Market Levels including Inventory, Competitive Product / Pricing / Incentive Activity, and Segment Dynamics - Create Executive-Level Presentations & Reports / Recommendations for Regional Field Teams, Leadership & Clients - Explore and Implement Widely-Used and Emerging AI Insight Tools & Media Technology Requirements - Strong preference for candidates who can work from the New York office; however, we may consider remote applicant. - Proficiency with Microsoft Office and iWork (Keynote) - Proficiency in using AI and LLM resources - 4+ years in a Marketing Agency (or related) across all media types preferred - Strong Presentations Skills - Excellent Project Management Skills - Strong Analytical Skills to translate Complex Data into Actionable Insights Preferred - A Collaborative Contributor Mindset - Obsessively organized