Responsibilities

• Leading in all elements of a social campaign launch, including campaign setup, ad trafficking, and QA across platforms like Meta, TikTok, Reddit, Pinterest, YouTube, or Snap.
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
• Independently build and present campaign-related analyses and performance results. These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
• Derive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
• Ideate on new analytical methodologies for optimizing our campaigns
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
• Management of media finance and billing needs for paid social campaigns
• Staying current with these latest in industry changes as far as it pertains to social media wand AI enhancements.