Senior Specialist, Search New York, NY at schireson | New York City, NY | $80K/yr – $90K/yr

schireson

Senior Specialist, Search New York, NY

New York City, NY (Hybrid)

$80K/yr – $90K/yrSenior Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own paid search campaign optimization end to end, from launch through QA and performance analysis, with a strong focus on data-driven improvements and cross-platform agility.

Campaign Operations: Lead setup, trafficking, QA, and launch across Google, Bing, Apple Search Ads, and similar networks.
Analytics & Optimization: Build independent analyses, run bid tests, audience experiments, and landing-page strategy to lift performance.
Measurement & Methodology: Propose and test new analytical approaches and validate findings to inform client decisions and efficiency.

Job Description

Leading in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), Apple Search Ads, and more.
Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
Independently build and present campaign-related analyses and performance results. These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
Drive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
Ideate on new analytical methodologies for optimizing our campaigns
Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
Management of media finance and billing needs for paid search campaigns

2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads
2+ years professional experience in analytics, advertising, ad tech, or media
Experience managing $1M+ budget independently a plus
Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results

Prior agency experience is a plus
Experience presenting work to internal teams and clients and the desire to develop this area

Unlimited paid time off
401k with company matching and no vesting period
Annual bonuses
Generous medical plan
Paid parental leave

schireson

Schireson is a leading data science firm delivering transformative solutions in marketing and media. We believe the transformational potential of data science requires the combination of superior technical capabilities and deep business context. This allows us to solve key business issues for our clients and drive meaningful improvements to revenue and profitability. Schireson has offices in New York, Seattle, Boston, Austin and San Francisco. Our services include:Marketing Strategy: Qualitative and quantitative market research services that deliver unique reports and marketing strategy insights to advertisersMedia Optimization: Data science solutions that facilitate efficient, transparent and profitable advertising placement for media publishersMarketing and Media Activation: Connects Schireson’s audience segmentation capabilities with its campaign optimization technology to allow clients to better plan and execute their advertising campaigns

Founded in 2004

New York, New York, USA

3 employees

www.schireson.com