Own end-to-end activation across social and RMNs, turning retailer data and platform updates into actionable growth for high-intent shoppers.

• Partner with clients to map business goals to activation strategies across Meta, TikTok, and YouTube with RMNs to capture high-intent shoppers.
• Lead the end-to-end execution of complex campaigns, ensuring seamless integration between social commerce storytelling and programmatic precision.
• Go beyond basic metrics to analyze the so what, using commerce data to uncover insights, optimize for LTV, and refine multi-touch attribution models.
• Develop and execute robust A/B testing frameworks across creative, audience, and retail-data bidding on emerging platforms like TikTok.
• Act as a strategic consultant for clients, translating platform updates and retail shifts into actionable opportunities during reviews.
• Collaborate with internal teams to harmonize Paid Social and Retail Media programmatic efforts to maximize reach and minimize frequency fatigue.