Kepler Group

Senior Specialist, Media Strategy

New York City, NY (Hybrid)

$74K/yr – $85K/yrSenior Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-platform activation strategy that links client goals to scalable social and programmatic campaigns across Meta, TikTok, YouTube and Amazon DSP.

  • Strategic Activation: Align creative storytelling with data-driven media plans to drive high-intent reach and retail integration.
  • Data-Driven Optimization: Turn insights into longer-term value and refined attribution across channels.
  • Experimentation & Consulting: Build testing frameworks and translate platform updates into concrete business opportunities for clients.

Job Description

Responsibilities

  • Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, and YouTube, while leveraging Amazon DSP to capture high-intent audiences.
  • Lead the end-to-end execution of complex campaigns, ensuring seamless integration between social storytelling and programmatic precision.
  • Go beyond basic metrics to analyze the "so what." Use data to uncover deep consumer insights, optimize for long-term value (LTV), and refine attribution models.
  • Develop and execute robust A/B testing frameworks (creative, audience, and bidding) to constantly push the boundaries of what’s possible on emerging platforms like TikTok.
  • Act as a strategic consultant for your clients, translating technical platform updates into actionable business opportunities during weekly, monthly, and annual strategy reviews.
  • Collaborate with internal teams to ensure Social and Amazon DSP efforts are harmonized, maximizing reach and minimizing frequency fatigue.

Marketing Team

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