Senior Specialist, Measurement & Analytics

Chicago, IL (Hybrid)

$85K/yr – $95K/yrSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive web analytics and measurement for digital experiences, owning tagging, QA, and data storytelling to inform client decisions and optimize websites.

  • Own tagging strategy and data collection across properties.
  • Must-have: GA4, GTM, and SQL for dashboards.
  • Standout: Translate data into actionable client insights.

Job Description

Responsibilities

  • Build measurement frameworks that clearly define how digital performance is measured, ensuring stakeholders understand what success looks like across websites and digital experiences.
  • Own tagging strategy and tracking implementation, using Google Tag Manager and other tag management tools to ensure clean, consistent, and accurate data collection across digital properties.
  • Lead QA processes for tracking and analytics deployment, validating that data flows correctly and reliably before features go live.
  • Analyze web performance using GA4, pulling insights on user engagement, conversion behavior, and content performance to help clients continuously improve their digital experiences.
  • Design and maintain dashboards in tools such as DOMO, Power BI, Tableau, or Looker Studio, translating complex datasets into clear stories that inform internal teams and client partners.
  • Partner with UX and product teams on A/B tests, supporting experiment design, measurement, and results interpretation to guide feature optimization.
  • Present insights to clients and internal stakeholders, connecting the dots between user behavior and business goals to influence strategic decisions.

Requirements

  • You have 2-4 years of experience in analytics, with a strong focus on web analytics and digital experience measurement.
  • You are fluent in Google Analytics (GA4) and highly skilled with Google Tag Manager or similar tag management systems.
  • You have hands-on experience with SQL and BI tools such as DOMO, Power BI, Tableau, or Looker Studio to build insightful dashboards and reports.
  • You understand A/B testing principles, experiment design, and how UX changes can impact user behavior.
  • You are comfortable working in cross-functional teams, partnering with UX, Creative, Strategy, and Development to guide data-informed decisions.
  • You communicate clearly and confidently with clients, with a strong ability to tell stories through data.
  • You’re curious and proactive — someone who is excited to learn new tools, try new techniques, and continuously improve.

Preferred

  • Nice-to-have technical skills: HTML/JavaScript, Python, and familiarity with Snowflake.
  • Experience in an agency environment or retail/e-commerce analytics is a plus.

Benefits

  • We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others - team members go into Hub Offices 3x a week
  • Competitive paid time off, including annual leave plus paid public holidays
  • Great learning and development opportunities
  • Benefits that help you live your best life
  • Parental leave and benefits
  • Volunteering opportunities
  • If you’re looking to connect with teammates on a topic of inclusion and identity, chances are there’s an ERG for that.
  • So you know: The hired candidate will be required to complete a background check
  • Learn more about us here: Life at Flywheel
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Flywheel

3.2 Glassdoor

Flywheel’s unified best-in-class services combine tailored expertise with cutting-edge software solutions to achieve a singular goal: To pioneer the future of commerce and inspire a new standard of partnership.As the leader of every major marketplace platform, we pride ourselves on our size and influence, but what really sets us apart is our unwavering commitment to providing a customized level of service. Client success is what drives us.

Founded in 2014
Baltimore, Maryland, USA
1.7K employees (502 in marketing)
50% recommend to a friend
39% CEO approval

Traffic Signals

Monthly Visitors
70.9K
Monthly Google Ads Budget
$540
Traffic Source Mix
Search
35%
Direct
54.9%
Referral
7.1%
Social
1.8%
Paid
1%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
453 (27% of company)
Median Career Experience
18 years
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
8

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