Responsibilities

• In this role, you are the day-to-day owner of the Kids marketing calendar, social channels, parent creator community, and local activations.
• Turn global briefs into US-ready stories and experiences that feel joyful, useful, and current for parents and kids alike.
• Manage an intern while staying deeply hands-on in the work.
• Run the brand – Own the US marketing calendar for Cotton On Kids across seasonal moments, storytelling opportunities, and community activations.
• Translate global Kids briefs from the AUS team into US-relevant social, creator, and event plans.
• Be the US voice for Kids in cross-functional conversations. You know the product, the customer, and the commercial context.
• Work closely with the global AUS marketing team to align on creative direction, assets, and campaign timing throughout the year.
• Own and manage Cotton On Kids' US social channels across TikTok, Instagram, YouTube, Snapchat, and emerging platforms, posting consistently, maintaining brand voice, and keeping the feed alive and relevant.
• Build and manage the content pipeline, including creator content, community output, and event capture, so there's always something coming.
• Track what's performing, what's not, and use that to improve what gets made next.

Requirements

• 3 to 5+ years in brand, social, or creator marketing
• Energetic about community-driven consumer brands
• Experience owning a marketing calendar, running events, and still briefing creators, reviewing content, and solving execution gaps
• Experience managing social channels and content pipelines end to end, from planning through reporting
• Experience planning and executing events, activations, or community moments and moving from concept to recap
• Genuine interest in or experience with kids, family, or parent-adjacent brands and ability to speak to parents without losing the fun
• Confident working with creators and communities in a thoughtful, organised, and brand-safe way
• Naturally operate as a player-coach, owning strategy while also chasing assets, writing recaps, and pitching in wherever needed
• PHYSICAL REQUIREMENTS – Ability to stand, walk, lift, carry, push, or pull up to 50 lbs
• PHYSICAL REQUIREMENTS – Ability to travel as needed (up to 20%)

Benefits

• 50% team member discount across all brands
• Competitive pay
• 24/7 wellness support
• Performance & Peak incentives
• Medical, Dental, Vision & more for you and your family
• 401(k) matching + financial wellness support
• Development opportunities with room to grow
• Quarterly COG Awards & real-time recognition